Believe it: essence and Justin Bieber together on World Tour

TORONTO, Feb. 7, 2013 /CNW/ - Beauty and Music unite: essence is the official cosmetics partner of the Justin Bieber "Believe"-Tour 2013. essence accompanies the 18 year old megastar on his numerous concerts in North America and Europe starting on January 26. Whether New York, Barcelona or Berlin - every city will be out of control, when the "American Artist of the Year" comes to town.


Besides cool make-up booths at selected concerts essence offers many other highlights: ticket sweepstakes and exclusive Meet & Greets with Justin (including travel arrangements and accommodations), a limited Trend Edition and charity projects of Justin Bieber supported by essence.

With more than 15 million albums sold, 48 million fans on Facebook and 3 billion views on Youtube Justin Bieber is one of the most successful young musicians of our time. A born Canadian, he has won seven American Music Awards and five European Music Awards, including the award for the best pop artist. Furthermore he is the "most googled" person worldwide.

A successful combination: With its target group essence, the young cosmetics brand is a perfect fit for the popular singer. Not by chance essence is market leader (based on quantity) in 11 countries and altogether the world's best selling cosmetics brand in the low price segment*. *According to Euromonitor International Limited 2011

Image with caption: "Believe it: essence and Justin Bieber together on World Tour (CNW Group/essence)". Image available at:

SOURCE: essence

For further information:

Canadian Media contacts
Faulhaber Communications: 416.504.0768
Christine Faulhaber

US Media Contact
Siren PR: 212.625.3500
Katie Stratakis

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