Be Alarmed and Ready - Firefighters Deliver Smoke Alarms to PEI Residents

CHARLOTTETOWN, May 14, 2014 /CNW/ - Insurance Bureau of Canada (IBC) is partnering with the Provincial Fire Marshal's Office and the PEI Firefighters Association to make sure households in the province have working smoke alarms.

"Simply put, smoke alarms save lives.  A properly working smoke alarm is the best early warning system that alerts people to the danger and destruction that fire can cause" said Amanda Dean, Vice-President, Atlantic, IBC. "IBC is proud to work with our partners in fire safety on this initiative." 

Launched today, the Alarmed and Ready campaign will see the province's firefighters providing 1,400 free smoke alarms to households that don't have one, and 1404 replacement batteries to households that already have alarms.

"Most fatal fires occur in the home at night while people are sleeping. Working smoke alarms alert residents to the emergency and give everyone time to get out and stay out," said Janice Sherry, Prince Edward Island Minister Responsible for Public Safety. "We are pleased to partner with IBC in this important initiative, which will not only raise awareness about the importance of smoke alarms but will actually help supply Island homes with working alarms."

The Alarmed and Ready campaign will begin May 15 and will continue through the fall as smoke alarms and batteries will be delivered door to door or provided at Fire Department open houses.

About Insurance Bureau of Canada
Insurance Bureau of Canada (IBC) is pleased to celebrate 50 years as a valuable resource for insurance information. Since 1964, IBC has been working with governments across Canada to make our communities safer, championing issues that directly affect Canadians and the property and casualty (P&C) insurance industry. IBC is the national industry association representing Canada's private home, car and business insurers. Its member companies represent 90% of the P&C insurance market in Canada. The P&C insurance industry employs over 118,600 Canadians, pays more than $7 billion in taxes to the federal, provincial and municipal governments, and has a total premium base of $46 billion.

To view media releases and other information, visit the media section of IBC's website at Follow IBC on Twitter @InsuranceBureau or like us on Facebook.

If you require more information, IBC spokespeople are available to discuss the details in this media release.

SOURCE: Insurance Bureau of Canada

For further information: To schedule an interview, please contact: Daniel McIntyre, Intern, Media Relations, Insurance Bureau of Canada, 416-362-2031 ext. 4312,; Connie McNeill, Emergency Public Information Officer, Office of Public Safety, (902) 620-3409,;;;



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