BDC Lifts "Live InSite" into the Marketplace

TORONTO, July 4, 2012 /CNW Telbec/ - Live Insite Inc ( proudly announces the successful closing of financing from the Business Development Bank of Canada to support the commercialization of their revolutionary new product, Live Insite.

"With financing from BDC, Live Insite will be able to focus its efforts on commercialization and working with its customers, who are eager to utilize Live InSite's capabilities in the marketplace, "says Jasmin Ganie-Hobbs, Senior Manager, Loans at the BDC.

Live InSite is a web personalization and targeting technology which drives increased engagement, conversions, and revenue for publishers and ecommerce companies by leveraging real-time interaction. What's new and unique about Live InSite is its ability to collect, analyze, and act upon what a user is doing - while they are actually doing it. Live InSite determines the real time interests and intent of a site visitor - while they are still on a page. This gives publishers more accurate, intent-based data to better target consumers with relevant ads and content.

"Live InSite enables site owners to target offers and content to site visitors in real time to drive deeper engagement and increased revenue - and it works across PC, Tablet/iPad, IPTV and Mobile," says Jed Schneiderman, Vice President, Business Development.

Live InSite is being hailed as the next evolutionary step in web personalization and targeting technologies as it benefits everyone in the value chain. For Publishers, it gives them the first-party data that they seek; for advertisers, the return on investment that they require; and for consumers, the improved online experience that they desire.

About Live InSite
Live InSite ( is web personalization, targeting, audience segmentation & discovery technology that categorizes viewers in real time based on what content they are reading and consuming and how they interact with it, identifying the person's interests, and then targets ads and content to match.

About BDC
Canada's business development bank puts entrepreneurs first. With 1,900 employees and more than 100 business centres across Canada, BDC offers financing, subordinate financing, venture capital and consulting to 29,000 small and medium-sized companies. Their success is vital to Canada's economic prosperity.

SOURCE Live InSite

For further information:

Paul Goldenberg
Tel: 416.633.3633 x 5

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Live InSite

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