Patented Technologies Used in Co-Development of New FLEXORB Material to
Advance Player Protection
EXETER, NH, Oct. 8, 2013 /CNW/ - Bauer Performance Sports Ltd. announced
today a multi-year partnership with G-Form LLC, a recognized leader in
the design and development of impact protection for elite athletes and
consumer products. This exclusive partnership will utilize patented
technologies developed by both companies to launch FLEXORB, an
innovative new material to be used in numerous protective products
across the Bauer Performance Sports platform.
"We're excited about this new partnership because our consumers demand
state-of-the-art technologies and by working with G-Form we will once
again be able to elevate player protection across all of our sports,"
said Kevin Davis, President and CEO of Bauer Performance Sports.
"FLEXORB, which is exclusive to Bauer Performance Sports, is a next
generation technology that advances player protection without
sacrificing comfort and mobility."
FLEXORB will debut in Bauer Hockey's latest line of protective base
layer and the company's newest elite helmet, the BAUER RE-AKT 100, both
of which were unveiled this week at the company's annual BauerWorld
event. BauerWorld is a multi-sport week-long product and apparel
showcase with more than 600 of the world's leading retailers.
The new line of base layer features FLEXORB material strategically
placed in vulnerable areas such as the clavicle or lower rib area for
added protection. In creating FLEXORB, the new base layer provides
athletes with exceptional protection, flexibility and durability due to
both G-Form and Bauer's patented and proprietary hinging methods,
composite structures as well as materials and design elements that
allow for unrestrained movements.
In the RE-AKT 100, FLEXORB will be utilized in the SUSPEND-TECH 2 liner
system, a free-floating suspension liner that moves independently from
the inner foam to help reduce excessive movement at impact and manage
rotational impacts. The new BAUER base layer and RE-AKT 100 helmet
will be available at retail locations throughout the world this spring.
G-Form has developed leading athletic protective products utilizing its
Reactive Protection Technology™(RPT™), a soft padded material that
stiffens upon impact and absorbs more than 90 percent of the energy
transfer. RPT™ is a blend of PORON® XRD, which is currently used in
elite BAUER helmets and other protective products, and other
proprietary G-Form materials and composites.
"G-Form's partnership with Bauer is the perfect marriage of our cutting
edge impact and composite technologies with Bauer's legendary
commitment to relentlessly improving performance," said G-Form VP of
Innovations Thom Cafaro. The utilization of G-Form in the new FLEXORB
line of products creates a combination of comfort and protection never
ABOUT BAUER PERFORMANCE SPORTS LTD.
Bauer Performance Sports Ltd. (TSX:BAU) is a leading developer and manufacturer of ice hockey, roller hockey,
lacrosse, baseball and softball equipment as well as related apparel.
The company has the most recognized and strongest brand in the ice
hockey equipment industry, and holds the top market share position in
both ice and roller hockey. Its products are marketed under the BAUER,
MISSION, MAVERIK, CASCADE, INARIA and COMBAT brand names and are
distributed by sales representatives and independent distributors
throughout the world. Bauer Performance Sports is focused on building
its leadership position and growing market share in all product
categories through continued innovation at every level. For more
information, visit www.bauerperformancesports.com.
ABOUT G-FORM LLC
G-Form LLC is a pioneer in the advancement of impact protection
technology for athletes. The company's proprietary next generation
materials and composites combine high level impact protection with
comfort, style and complete freedom of motion. G-Form also makes
protective cases for consumer electronics that feature their same
innovative impact technologies trusted by athletes around the world.
G-Form's branded protective gear in MTB, BMX, skateboard and snowboard
markets allows athletes to protect themselves without compromising
performance and comfort. G-Form has also become the chosen protective
equipment of professional stunt men and women and athletes across
multiple extreme sports categories. While the company markets its own
products under the G-Form brand, it prides itself on its exclusive OEM
partnership with a world class innovative brand like Bauer. For more
information on G-Form, visit www.g-form.com.
SOURCE: Bauer Performance Sports Ltd.
For further information:
Global Communications Manager
Director of Marketing Communications
233 Richmond Street
Providence, RI 02903
Office: 401-250-5555 x 95