Revolutionary Moisture Management Technology Boosts Player Performance
EXETER, NH, Oct. 10, 2013 /CNW/ - Bauer Performance Sports Ltd. (TSX:
BAU) and Cocona Natural Technologies today unveiled 37.5 ™ technology
for hockey, an advanced fast-drying moisture management process that
will debut in Bauer Hockey's base layer, training apparel and
protective equipment. Fabric infused with this revolutionary technology
delivers an unprecedented level of performance, allowing athletes to
spend more energy on their game.
"Athletes have come to trust our products for the innovative
technologies that elevate their game, and this exclusive agreement
positions us as the first company to be delivering this innovation to
the team sports we serve," said Kevin Davis, President and Chief
Executive Officer, Bauer Performance Sports. "As we expand this
partnership, we look forward to delivering 37.5 technology into other
sports across our platform."
Apparel with 37.5 technology dries up to six times faster than
competitive products. While other fabrics simply wick moisture around
the garment, trapping humidity near the athlete's skin, 37.5 technology
uses body heat to evaporate moisture and release sweat from under
This revolutionary advancement adds a new moisture management system to
base layer and protective equipment that helps regulate an athlete's
body temperature and humidity level next to the skin like never
before. This helps maximize performance by directing more of a
player's energy on the game, not temperature management.
"This is an exciting launch for those of us who love hockey," said Jeff
Bowman, Chief Executive Officer, Cocona. "Bauer is the first to take
the 37.5 technology from the outdoor sports world where it is well
established to team sports, where it can provide a competitive
Cocona Natural Technologies is a global leader in providing innovative
performance technologies from natural sources to the apparel, glove and
footwear markets. Bauer Performance Sports and Cocona have an
exclusive multi-year partnership. Through this agreement, Bauer
Performance Sports plans to integrate 37.5 technology into training
apparel, base layer and protective equipment across its platform.
The material is easily cleaned and rejuvenates after each wash. 37.5
technology will be launched in new BAUER base layer, team apparel and
elite protective equipment. These products will be available in retail
stores this spring.
ABOUT BAUER PERFORMANCE SPORTS LTD.
Bauer Performance Sports Ltd. (TSX: BAU) is a leading developer and manufacturer of ice hockey, roller hockey,
lacrosse, baseball and softball equipment as well as related apparel.
The company has the most recognized and strongest brand in the ice
hockey equipment industry, and holds the top market share position in
both ice and roller hockey. Its products are marketed under the BAUER,
MISSION, MAVERIK, CASCADE, INARIA and COMBAT brand names and are
distributed by sales representatives and independent distributors
throughout the world. Bauer Performance Sports is focused on building
its leadership position and growing market share in all product
categories through continued innovation at every level. For more
information, visit www.bauerperformancesports.com.
ABOUT COCONA NATURAL TECHNOLOGIES
Cocona Natural Technologies is the world leader in the development,
commercialization and marketing of Active Particle TechnologiesTM currently used to enhance the technical performance of clothing,
footwear and sleep systems. Cocona is headquartered in Boulder,
SOURCE: Bauer Performance Sports Ltd.
For further information:
Global Communications Manager, Bauer
Director of Marketing, Cocona