Terry Fallis will speak with Canadian Public Relations Society members
about essential skills of successful professionals
OTTAWA, June 6, 2013 /CNW/ - Despite rapid changes impacting the
industry, public-relations professionals will continue to need
essential skills to ensure a successful career. This is one of the
key messages bestselling Canadian author and veteran public-relations
consultant, Terry Fallis, will deliver to the annual gathering of
Canada's public-relations practitioners.
Mr. Fallis, whose book, Best Laid Plans, was named the essential Canadian novel of the decade by CBC Canada
Reads, will deliver the annual Diana and Charles Tisdall Lecture in
Communications at the Canadian Public Relations Society (CPRS) national
conference in Ottawa, June 10, 2013. The theme of his lecture is 25 Years of Storytelling: Perspectives on the short trip from PR to
The Tisdall lecture is considered a highlight of the CPRS conference.
It is presented in partnership with the Communications + Public
Relations Foundation. Past speakers represent a who's who of Canadian
communications professionals and business leaders who traditionally
share insights and provocative reflections about the value of
In his address, Mr. Fallis will share his perspective on the changing
world of public relations, how his PR career helped him break through
as a novelist, the future of the PR profession, and his views on what
continue to be the bedrock skills of the successful PR professional.
Following a successful career as a political advisor, Mr. Fallis became
a respected government affairs and communications consultant with the
international PR firm, Hill and Knowlton. In 1995, he co-founded Thornley Fallis where he has counselled corporate and government clients on various
fronts including crisis communications, media relations, issues
management, and stakeholder relations.
In 2007, he became an author and published his first book Best Laid Plans which won the 2008 Stephen Leacock Medal for Humour. He followed that
with two more, High Road, and most recently Up and Down in 2012. In November 2011, CBC-Television announced that Best Laid Plans is in development as a six-part TV miniseries.
Established by the Tisdall family through the Communications + Public
Relations Foundation, and in partnership with the Canadian Public
Relations Society, the Diana and Charles Tisdall Lecture in
Communications aims to demonstrate the societal power and value of
public relations and communications thinking.
Charles Tisdall was a recognized leader in public relations in Canada
and the United States having established Tisdall Clark in the early
1950s. He died in 2007. During his career, he was named one of the
world's 40 outstanding public-relations professionals by Public Relations News.
The Communications + Public Relations Foundation is a not-for-profit
charitable organization that is committed to increasing public
knowledge and awareness of the role of communications and public
relations by providing support to educational initiatives that advance
the profession. It promotes an advancement of communications and
public relations as a vital function in society and is dedicated to the
Founded in 1948, the Canadian Public Relations Society (CPRS) is a
not-for-profit organization whose members are engaged in the practice,
management or teaching of public relations. Members work to maintain
the highest standards and to share a uniquely Canadian experience in
public relations. CPRS is a federation of more than 1,800 members
across 14 Member Societies based in major cities or organized province-wide.
SOURCE: Communications + Public Relations Foundation
For further information:
Karen Dalton, APR
Canadian Public Relations Society, Inc.
Barbara Sheffield, APR, FCPRS
Communications + Public Relations Foundation
Office: 416 242-6146
Cell: 416 557-3858