Audi FIS Ski World Cup starts in Sölden (A) this weekend
Four rings are partner of FIS and 15 national teams
Ski stars Felix Neureuther and Julia Mancuso at Audi Media Talk
INGOLSTADT/SÖLDEN, Oct. 26, 2013 /CNW/ - When the new Ski World Cup season starts in Sölden (Austria) this
weekend, Audi is a partner of international winter sports again. For
years, the company has been backing 15 alpine national teams and the
Fédération Internationale de Ski (FIS). Not only the new World Cup
season but the 2015 Alpine World Ski Championships in Vail/Beaver Creek
(USA) and in St. Moritz (Switzerland) in 2017 take place under the Audi
flag as well.
By hosting a Media Talk in which athletes from ten alpine national teams
participated, the brand with the four rings gave the traditional
starting signal for the 2013/2014 Audi FIS Ski World Cup on Thursday
night. In the heart of Sölden, stars such as Felix Neureuther, Aksel
Lund Svindal or Julia Mancuso together with coaches, officials, guests
and members of the media got in the mood for the new season that will
culminate in the Olympic Games in Sochi.
Like all other venues of the World Cup Sölden will become the "Home of
quattro" this weekend. The extensive winter sports commitment is the
ideal stage for Audi to present the sportiness and dynamism of the
brand to an international audience. The focus of this presentation is
placed on the quattro four-wheel drive that unfolds its superior
performance in particularly commanding style on snow and ice.
The athletes from a total of 15 alpine national teams with Audi as their
partner value this as well. For nearly 30 years, the brand has been the
principal sponsor of the German Ski Federation (DSV). During the summer
months, Audi has extended the cooperation with many other nations. As a
partner of the FIS, Audi also supports the third World Snow Day on
January 19, 2014 when snow experiences for children are to be made
reality around the world on this day. Last year, there were 430,000
participants from 38 nations.
In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to
its customers, generated revenue of €48.8 billion and achieved an
operating profit of €5.4 billion. The Audi Group is globally present in
more than 100 markets and produces vehicles in Ingolstadt and
Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava
(Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India),
Changchun (China) and Jakarta (Indonesia). The brand with four rings
will produce cars also in Foshan (China) as of late 2013, in 2015 in
São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico).
AUDI AG's wholly owned subsidiaries include quattro GmbH (Neckarsulm),
Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and the
sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna,
Italy). The Group currently employs more than 70,000 people worldwide,
including around 50,000 in Germany. Total investment of approximately
€11 billion is planned by 2015 - mainly in new products and sustainable
technologies. Audi lives up to its corporate responsibility and has
strategically established the principle of sustainability for its
products and processes. The long-term goal is CO2-neutral mobility.
Image with caption: "Audi active in winter sports (CNW Group/Audi Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20131026_C7490_PHOTO_EN_32617.jpg
SOURCE: Audi Canada Inc.
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