Montreal's top kosher caterers decide to join forces
MONTREAL, Oct. 31, 2013 /CNW Telbec/ - Romano Giorgi and Alan Serour
announced today the merger of Tradition Catering "Tradition" and ETMO
Catering Services Ltd. "ETMO" effective immediately. The Exception
Boutique is also part of the merged entity and will continue to provide
the delectable pastries and prêt-a-manger items that their clients have
come to adore.
Both Tradition and ETMO are recognized as the gold standard in kosher
catering in the Montreal community.
"We frequently had the same clients asking us to quote against one
another," said Giorgi, who is best known for his ability to serve
crowds of 500 guests without a hitch. "After so many years in the
business, the time was approaching for me to pass on the torch, but in
doing so I wanted to choose someone who would properly serve my
clients. Alan combines the energy & passion of the young with the
talent and experience of a seasoned chef. His reputation for working
closely with his clients and for building strong relationships is what
convinced me that left in Alan's care, my clients would be in good
After working with Harvey Leavitt of ETMO for over a decade, Serour
bought Leavitt out in 2010 and has since taken the Montreal kosher
catering scene by storm, rapidly developing a reputation for his
inspired cuisine, excellent service and easygoing rapport with his
clients. ETMO has since seen exponential growth, which is why Serour
was busy scouting out new premises when this opportunity came about.
"We had substantially outgrown our current location, and it was time
for a move," said Serour.
This past August, the two began to discuss the merits of collaborating
efforts and are thrilled to now come together as one. Both Serour and
Giorgi are known for their outstanding menus, stunning presentation and
flawless service. These will continue to be the guiding forces as
Serour moves into the 8,000 square-foot facility on Robert Burns
previously occupied by Tradition to consolidate operations before the
end of the year.
About Tradition Catering & Romano Giorgi
After many years of mastering various positions in the hotel catering
business, most significantly his sixteen years at the prestigious Ritz
Carlton Hotel as Banquet Manager, Mr. Giorgi gathered his passion for
creating new culinary experiences and opened the doors to Tradition
Catering in 1992. Having worked in high-end kosher kitchens for most
of his adult life, Mr. Giorgi understands the nuances and complexities
of kosher cuisine
About ETMO Catering Ltd. and Chef Alan Serour
The Leavitt family's roots in the catering business can be traced back
to the late 1940s and the renowned Mirsky's Restaurant on Montreal's
Park Avenue. Ethel Leavitt (nee Mirsky) baked exquisite cakes for her
parents' restaurant, while husband Moe Leavitt oversaw their catered
parties. In 1951, Ethel Leavitt Distinctive Catering was launched and
Ethel and Moe set out on their own. For 50 years, ETMO Catering
(incorporated as ETMO in 1967) has built on a tradition of excellence.
In 2010, ETMO was purchased by Chef Alan Serour, who had been working
with ETMO for over a decade. Since 2010, Serour's passion for
innovation and ability to deliver excellence has resulted in
exponential sales growth for the company.
Image with caption: "Romano Giorgi and Alan Serour shake hands in their kitchen on Robert Burns in Côte-St-Luc. (CNW Group/ETMO Catering Services Ltd.)". Image available at: http://photos.newswire.ca/images/download/20131031_C8791_PHOTO_EN_32763.jpg
SOURCE: ETMO Catering Services Ltd.
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