Twitter and 5-1-1 Added to Distribute Alerts
ORILLIA, ON, May 20, 2014 /CNW/ - When an AMBER Alert is issued, timing
is critical, and police need to get information out fast. The Ontario
Provincial Police (OPP) is adding Twitter and the MTO 5-1-1 roads
info-service as new tools to get the details about a child abduction
occurrence out as quickly as possible to as wide an audience as
With the use of Twitter, an AMBER Alert will travel among thousands of
cell phones and electronic devices within seconds. And with the
capability for Twitter subscribers to not only receive but to 'retweet'
information, police know that an AMBER Alert announcement can be
multiplied to thousands of people fast.
Twitter will enhance the Ontario AMBER Alert Program by enabling public
notifications to a growing network of partner-agencies who spread the
word whenever there is a report of an abducted child anywhere in
Ontario who may be in danger.
Earlier this year, the Ministry of Transportation (MTO) announced they
would also partner with the Program by making it easier for the public
to be informed quickly whenever an AMBER Alert is in effect. Now when
motorists see an AMBER Alert on overhead highway signs, they can dial 5-1-1 for information regarding the Alert in effect to obtain information on
suspect vehicle and more. This 5-1-1 service system is voice-activated and can be used hands-free. The
public is reminded that dialing a cellphone while driving is considered
distracted driving and subject to a fine.
"The more tools we have available, the greater chance we have to safely
recover a child who may be in danger. Through the use of social media
we can reach many people quickly; and this is critical during an AMBER
Alert activation." - OPP Deputy Commissioner Brad Blair
Citizens are encouraged to follow the OPP on Twitter for Amber Alert
notifications at AMBER Alert Ontario.
SOURCE: Ontario Provincial Police
For further information:
Sgt. Steve Montpetit
OPP AMBER Alert Coordinator
Phone: (705) 329-7679