—A New Online Content Platform for the Family Caregivers of Those Living with Alzheimer's and Other Dementias — Launches May 14th, 2014

TORONTO, May 13, 2014 /CNW/ -—a free, daily, online platform designed specifically for the unpaid family caregivers of those living with Alzheimer's/Dementia—launches Wednesday, May 14th, 2014. The content includes articles sourced from respected publications such as The New York Times and The Guardian, various Alzheimer's related associations as well as articles commissioned by the Alzlive editorial team led by veteran Canadian editor David Macfarlane.

The content focus is on helping family caregivers cope with their unique lifestyle. Says Editor David Macfarlane, "The editorial voice will be supportive, empathetic and life affirming.  And yes, it will definitely have a sense of humour.  It will also be honest, practical, informed and anchored in reality."

Dave Kelso, a former ad agency Creative Director, is Alzlive's President and the driving force behind its creation. Says Kelso, "There's a lot of information being developed about the disease, but no one place where you can access it. When you're a caregiver, you have little time—or patience—to look for it. That's the idea behind We'll make it easy for the caregiver to find all the great information that does exist; that can help them cope and manage better."

"There is a dementia tsunami brewing," continues Kelso. "By 2030 the number of people worldwide living with Alzheimer's and other dementias will increase to 66 million from 36 million today. By 2025, care-giving will be the number one occupation in the U.S.. is just one step to assist us all live with this reality. We're here to help."


For further information:

Rob Tait

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