TORONTO, May 13, 2014 /CNW/ - Alzlive.com—a free, daily, online platform
designed specifically for the unpaid family caregivers of those living
with Alzheimer's/Dementia—launches Wednesday, May 14th, 2014. The
content includes articles sourced from respected publications such as The New York Times and The Guardian, various Alzheimer's related associations as well as articles
commissioned by the Alzlive editorial team led by veteran Canadian
editor David Macfarlane.
The content focus is on helping family caregivers cope with their unique
lifestyle. Says Editor David Macfarlane, "The editorial voice will be
supportive, empathetic and life affirming. And yes, it will definitely
have a sense of humour. It will also be honest, practical, informed
and anchored in reality."
Dave Kelso, a former ad agency Creative Director, is Alzlive's President
and the driving force behind its creation. Says Kelso, "There's a lot
of information being developed about the disease, but no one place
where you can access it. When you're a caregiver, you have little
time—or patience—to look for it. That's the idea behind Alzlive.com.
We'll make it easy for the caregiver to find all the great information
that does exist; that can help them cope and manage better."
"There is a dementia tsunami brewing," continues Kelso. "By 2030 the
number of people worldwide living with Alzheimer's and other dementias
will increase to 66 million from 36 million today. By 2025, care-giving
will be the number one occupation in the U.S.. Alzlive.com is just one
step to assist us all live with this reality. We're here to help."
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