Best-in-class honours awarded to 2012 Impreza, Outback and WRX/STI.
TORONTO, Feb. 16, 2012 /CNW/ - Subaru Canada, Inc. is delighted to
announce that it has received four Canadian Residual Value Awards from
automotive insights company ALG, the industry benchmark for residual
values. In addition to receiving best-in-class honours for the 2012
Impreza, Outback and WRX/STI, Subaru has been named Best Mainstream
Brand for the third year in a row.
The annual ALG Residual Value Awards recognize automakers' outstanding
achievements in producing vehicles that demonstrate the ability to
retain the highest percentage of their original price after a four-year
period for mainstream brands and a three-year period for luxury brands.
Awards are given in 19 vehicle categories and also in two brand
categories (mainstream and luxury). This year's awards are based on
2012 model year vehicles.
"Subaru earned its third straight Mainstream Brand Residual Value Award
buoyed by consistently strong quality and a progressive desirability
for their products in the Canadian market," said Geoff Helby, Canada
Regional Director for ALG. "The brand continues to expand its devotee
base with compelling redesigns like the new Impreza. Dependability,
low incentives, and fleet sales have enhanced Subaru's used market
brand image as well."
In addition to overall honours as the Best Mainstream Brand, three
Subaru vehicles won their individual categories:
Compact Car Award: the Subaru Impreza. According to ALG, the new Impreza
offers compelling value for the Canadian market, offering All-Wheel
Drive in a segment where price is usually a large consideration.
Although this is the fourth year in a row Impreza has won in this
category, the combination of the redesign, AWD and segment-competitive
fuel efficiency went a long way towards making the Impreza an
attractive option for consumers yet again this year.
Midsize Utility Vehicle Award: the Subaru Outback. For the second
consecutive year, Outback claims the midsize utility vehicle award. ALG
notes that the Subaru Outback offers potential SUV shoppers the
car-like ride and handling usually associated with a car-based
platform. Subaru's subdued fleet sales and customer incentives also
ensure that sales growth occurs by organic retail demand.
Sporty Car Award: the Subaru WRX/WRX STI. This is the fourth year the
WRX and STI have claimed top honours in the Sporty category. According
to ALG, the true value of the WRX and STI is the engineering underneath
the aggressive exterior styling, which has drawn a near cult following
of those consumers who are passionate about driving.
Award winners are determined through careful study of the competition in
each segment, historical vehicle performance, industry trends and
economic conditions. Vehicle quality, production levels relative to
demand, and pricing and marketing strategies remain the key factors
that impact ALG's residual value forecasts.
"We are thrilled with this achievement," said Shiro Ohta, president and
CEO of Subaru Canada. "This outstanding recognition from ALG serves to
reinforce the values behind our new global brand statement. Confidence
in Motion is about driving enjoyment and peace of mind. These awards
give our customers even more reasons to feel good about Subaru
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the
company markets and distributes Subaru vehicles, parts and accessories
through a network of over 85 authorized dealers across Canada.
About ALG (www.alg.com)
Based in Santa Barbara, California, ALG is the industry standard for
residual values and a leading provider of insights and consulting
services to the automotive industry. ALG publishes the Automotive Lease Guide - the benchmark for residual value expectations in North America, and
has been forecasting automotive residual values for nearly 50 years in
both the U.S. and Canadian markets.
SOURCE Subaru Canada Inc.
For further information:
Joe Felstein or Julie Lychak
Media Relations, Quebec Region