The airline's initiative in eco-friendly dismantling of aircraft stands out among many innovative projects in France
MONTREAL, June 30, 2014 /CNW Telbec/ - Air Transat is the proud winner
of the Trophée de l'Innovation (Innovation Award) from French magazine L'Écho touristique in the "Sustainable Tourism" category for its eco-friendly dismantling
of end-of-life-cycle aircraft. This project, conducted in July 2013,
saw two Airbus A310s dismantled in an environmentally responsible and
sustainable manner, with 87% of their components recovered.
"We are very proud of this award, which again ranks Air Transat as a
leader in sustainable development," says Jean-François Lemay, General
Manager of Air Transat. "For the last seven years, we have intensified
our environmental management efforts through innovation, and the
results show it. Even more important, our actions fall within the
broader framework of a true sustainable-development strategy throughout
the Transat group, guiding us toward the common goal of becoming a
model of responsibility in the travel sector worldwide."
The Trophée de l'Innovation, presented since 2012, rewards initiatives among all travel
professionals who innovate and advance their trade through their
projects, actions and commitments. Judged on project fulfilment, user
value and satisfaction, creativity and exemplary character, the
dismantling program implemented by Air Transat and its partners came
out in front thanks to votes from Internet users and from a panel of
The dismantling of the two Air Transat aircraft was conducted in
collaboration with Aerocycle, a company that specializes in the
eco-friendly dismantling and recycling of aircraft in compliance with
the international standard set by the Aircraft Fleet Recycling
Association (AFRA) and using an environmental-management system
established by Aéroports de Montréal (ADM, the Montreal airports
authority), with co-ordination provided by sustainable-development
consulting firm Eko-Conseil.
"Corporate responsibility is a core Transat priority," Philippe Bechon,
General Manager of Transat France, said at the June 26 awards ceremony
in Paris. "All our employees worldwide are committed to this approach.
The company has also been able to bring in strong partners, and the
recognition from L'Écho touristique shows the importance we attach to the major principles of sustainable
On June 5, Air Transat also received the Grand Prix de l'Entreprise citoyenne de l'année (grand prize for the corporate citizen of the year), again for its
project for the eco-friendly dismantling of end-of-life-cycle aircraft.
The award was presented by Novae magazine, specializing in information and promotion regarding
responsible business practices in Québec.
About Air Transat
Air Transat is Canada's leading holiday travel airline. Every year, it
carries some 3 million passengers to nearly 60 destinations in 30
countries aboard its fleet of Boeing narrow-body and Airbus wide-body
jets. The company employs approximately 2,000 people. Air Transat is a
business unit of Transat A.T. Inc., an integrated international tour
operator with more than 60 destination countries and that distributes
products in over 50 countries.
SOURCE: Transat A.T. Inc.
For further information:
Sources: Transat A.T. Inc. / www.transat.com
Communications and Media Relations Advisor
514 987-1616, ext. 4662