Natrel innovates with the first Canadian dairy product specially
designed to complement the balanced diet of toddlers aged 12-24 months.
LONGUEUIL, QC, Feb. 6, 2012 /CNW/ - Agropur Division Natrel is proud to
announce the launch of its latest innovation in the dairy category and
the first dairy beverage specially designed for toddlers aged 12-24
months. With the well-being of toddlers in mind, Natrel Dairy experts
designed Baboo to ensure a smooth transition from breast milk or infant
formula to regular milk. Baboo is rich in nutrients to help with
toddlers' development in complementing their balanced diet, easier to
digest and gentler on a toddler's system. It's convenient for parents
thanks to its aseptic shelf-safe Tetra Pak cartons. As the step before
grow-up milk, Baboo is the best introduction to the world of dairy.
"We've listened to moms across Canada and we know that making the best
introduction to dairy is a priority for them and they want their
toddlers to receive all of the nutritional benefits without
difficulty," says Caroline Losson, Vice President Marketing, Agropur
Division Natrel. "As dairy experts, we are committed to offering the
right dairy product to help toddlers meet every important milestone in
their young lives. We believe Baboo is the answer and a great addition
to the "pack and play" needs of busy young families," Ms. Losson adds.
Available in stores across Canada, the ingredients in Baboo are simple.
Made with fresh Natrel milk, it contains the proper milk protein level
and ratio, less sodium and a lower mineral content, all of which make
it easy to digest and easier on a toddler's system. Enriched with a
natural source of Omega-3 DHA, it supports the normal development of
the brain, eyes and nerves and with a natural source of Vitamin C, it
aids in the absorption of iron in iron-rich foods that are an important
addition to a toddler's growing menu of first foods. Baboo contains 4
per cent fat content - an important source of energy for brain and
tissue development and an important part of a toddler's balanced diet.
It is also an excellent source of calcium and a source of vitamins A,D,
E and B6.
Baboo has the wholesome taste of fresh milk and is freshly packaged in
1L and 6x250 ml Tetra Pak aseptic shelf-safe cartons, that are
lightweight and recyclable, protecting Baboo's nutrients without
preservatives and making it easy to store and have on hand when
needed. Baboo is ready to drink, so no mixing is necessary and it is
100 per cent hygienic.
"What I love about Baboo is that it has so many elements that are
important to a toddler's diet: less sodium and a lower protein content
which helps protect a toddler's kidneys while they are still
developing, and a higher fat content," says Lydia Knorr, Registered
Dietitian. "Baboo is the perfect accompaniment to playdates, snacks and
meal times. It's easy for parents to incorporate into their toddler's
routines to complement their nutritious and balanced diet."
"When we conceived the idea of Baboo, we envisioned a dairy product made
with natural dairy ingredients that tastes like the wholesome fresh
milk it contains and is gentle on a toddler's system. Our work began
two years ago when we started our research of what was available in
other countries and we committed to ensuring that as the first dairy
product of its kind in Canada, Baboo would contribute to the
development of Canadian toddlers (age 12-24 months), comply with
Canadian regulations and meet the lifestyle needs of busy Canadian
families," says Ms. Losson.
Baboo is sold across Canada and can be found in major chains and mass
merchandisers, as well as most grocery and pharmacies for the suggested
retail price of $3.29 per 1L and $6.99 per 6 x 250 ml. Look for it in
the baby section or dairy case.
For more information including recipes and menu ideas for growing
toddlers go to www.natrelbaboo.com where you will find the Baboo Toddler Menu Planner and other parent
resources for toddler feeding. To continue the conversation with moms
and dads about the important transitions in their active lives, Natrel
Baboo has a Facebook page with experts, tools and resources for
About Natrel products
The Natrel brand is synonymous with distinction and represents added
value for Canadian consumers. Its premium dairy products meet the needs
of a demanding and ever-changing consumer base. The innovative division
offers several value-added health products, including
NatrelNature~Pure, NatrelNature~Pure Organic, Natrel Lactose Free,
Natrel Omega-3, Natrel Omega-3 DHA, Natrel Calcium and Natrel Nutrition 24.
Founded in 1938, Agropur cooperative is a Canadian dairy industry
leader, with $3.4 billion in annual sales. It has 3,459 members and
over 5,500 employees distributed among its 27 plants, and numerous
distribution centres and offices across Canada, the U.S. and Argentina.
It processes 3 billion litres of milk annually and offers an impressive
array of products, including such popular brands as Québon, OKA, Sealtest, Natrel, Champfleury, Island Farms, Yoplait, La Lacteo and Schroeder.
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