COPENHAGEN, Denmark, March 20, 2013 /CNW/ -
A fast and easy way to control the growth of digital content
A scalable service based solution that can support a full pull marketing
A condensed version of the full Agnitio Rainmaker suite due to launch in
A simple, intuitive and fast way to control the ever growing range of
digital content being produced has been launched by Agnitio, the
leaders in pull marketing for the pharmaceutical industry.
(Logo: http://photos.prnewswire.com/prnh/20120924/562917-a )
(Photo: http://photos.prnewswire.com/prnh/20130320/601933 )
Rainmaker One is a service-based solution that can be tailored to the
specific needs of pharmaceutical companies. Providing typical App
features while removing the complexity of managing independent Apps, it
also offers the scalability to support the implementation of a full
pull marketing roll out to achieve multi-channel, rich data capture.
"With the benefits of content update and re-use functionality, Rainmaker
One is a highly flexible way to manage, administer, publish and retire
content," says Eyal Steinitz, Chief Operating Officer of Agnitio. "A
traditional App approach tends to end with the production of a huge
amount of unrelated content which can be both costly and extremely
difficult to control.
"Rainmaker One ensures greater reuse of content across channels,
simplifies the technical and IT resource around distribution, and makes
sharing between agencies and customers easy. It also negates the need
to have an internal App store and MDM to manage users and content."
Agnitio's new offering also empowers pharma marketeers, giving them the
autonomy to internally review, approve, publish, update and retire
content without involvement from IT or other departments.
Rainmaker One is an edited version of the new Agnitio Rainmaker software
suite which is set to launch in June. An updated version of Agnitio's
current offering, which has been developed over many years, the
Rainmaker suite is easy to install and integrates with a range of
existing systems, allowing for true individualisation of customer
Customers choosing Rainmaker One will receive full training and 24 hour
support from skilled Agnitio operatives in multiple languages.
Agnitio helps pharmaceutical and medical device companies generate
effective relationships with medical professionals through its leading
pull marketing software and services. Already implemented in more than
45 countries and 25 languages, it is used by major pharmaceutical and
medical device companies including: GSK, MSD, Novartis, Roche, Bayer
For further information:
Katrine Bach, Agnitio: Tel: +45-40-30-59-95 or +45-70-14-23-69, Email: firstname.lastname@example.org; Julien Cozens, Madano Partnership: Tel: +44-(0)7867-998-222 or +44-(0)207-593-4000, Email: email@example.com