REVERA INC. - Ageism in Canada: Older Women Face More Discrimination Than Men, But Are More Optimistic About Aging, Research Reveals
Revera Report_Gender Differences_FINALJune26.pdf
Strong Social Circles May Hold the Key to Women's Sunnier Disposition
TORONTO, July 2, 2013 /CNW/ - Canadians treat aging men and women
differently, according to research from Revera Inc., a Canadian leader
in seniors' accommodation, care and services. According to The Revera Report on Ageism: A Look at Gender Differences, developed in partnership with the International Federation on Ageing,
Canadian women 66-plus are more likely than men to be treated unfairly
or differently because of their age (68 per cent versus 57 per cent).
This translates into women aged 66-plus reporting more often that they
are ignored or treated like they are invisible (46 per cent versus 32
per cent); they are also more likely to say people have assumed they
are incompetent (32 per cent versus 18 per cent).
"We have a tendency to treat all seniors as a homogenous group, but this
research shows that even amongst men and women there are significant
differences in their aging experience," says Dr. Amy D'Aprix,
gerontologist. "It also shows how complex the issue of ageism is. We
not only need to be more age aware, we also have to be aware of the
role that other factors, such as the intersection of ageism and sexism,
may play in the experience of older women."
Interestingly, Canadian seniors 66-plus are optimistic about aging, with
women having the most positive attitude about getting older. In fact,
when asked to measure their outlook on aging, 61 per cent of women and
53 per cent of men reported being optimistic. Women 66-plus are more
likely than men to agree with the statement "age is just a number" (47
per cent versus 33 per cent), and associate aging with positive
developments from becoming wiser and more self-assured to being happier
and a better version of oneself (75 per cent versus 63 per cent).
According to Dr. D'Aprix, while women 66-plus experience the impact of
ageism more deeply, their sunnier outlook on aging could be linked to
their stronger social circles. Females typically surround themselves
with friends and family for support from a young age, whereas males are
less likely to be as socially connected. In an earlier Revera study,
conducted by Leger, The Research Intelligence Group, 86 per cent of
women 75-plus strongly agreed that regular social interaction with
others is important to aging successfully, versus 72 per cent of men.
"Being socially active as we age helps us build a positive mindset and a
fulfilling life," said Dr. D'Aprix. "The power of positive social
interaction can have a real impact on emotional and physical health and
this report is a good reminder that we all need to be purposeful about
ensuring we have enough social interaction in our daily lives, just
like we pay attention to how much sleep or exercise we get."
Joan, 82, resident at Revera's Leaside Retirement Residence in Toronto,
is an example of a woman with an optimistic outlook and strong social
connections. To read Joan's story and others visit AgeisMore.com, a
unique online destination launched in 2012, where Canadians of all ages
are encouraged to learn more about ageism and its impact, take the "Are
You Age Aware" self-assessment quiz and get tips from the experts on
how to be more age inclusive.
"Older women and men are individuals with unique needs and life
experiences," says Trish Barbato, Senior Vice President, Home Health &
Business Development at Revera Inc. "Once we start recognizing these
differences and treating all people with respect we will be one step
closer to building an age inclusive Canada."
Notes To Editor:
Interview Opportunities are available with Dr. Amy D'Aprix, gerontologist, who is available to give tips on how Canadians can help combat ageism
and build a socially active life. Trish Barbato, Senior Vice President, Home Health & Business Development can speak
about Age is More, Revera's initiative to fight ageism and celebrate
ageless spirit. Older women in the GTA and Ottawa are also available to speak about how they're living life to the
About Revera Inc.
Revera is a leading provider of seniors' accommodation, care and
services; built on a 50-year history of helping seniors live life to
the fullest. Our nearly 30,000 dedicated employees continually strive
to serve a diverse group of clients and to offer choices to meet their
individual preferences. With more than 240 sites across Canada and
parts of the U.S., we work to enhance lives in our retirement
communities, long term care homes, U.S. nursing and rehab centres and
through the provision of home health services. Canadian-owned and
operated, Revera serves approximately 30,000 clients every day, with
the core values of respect, integrity, compassion and excellence at the
heart of our business. Find out more about Revera at www.reveraliving.com or find us on Facebook and Twitter.
About International Federation on Ageing
The International Federation on Ageing (IFA) is an international,
non-governmental organization and point of global connection to experts
and expertise in the field of aging. The IFA believes in generating
positive change for older people through helping to shape and influence
effective age-related and senior policies and practice. For more
information about the IFA visit www.ifa-fiv.org.
About the Revera Report on Ageism: A Look at Gender Differences
The gender analysis was taken from two separate studies conducted by
Online from September 21st, 2011 to October 2nd, 2011 using Leger, The Research Intelligence Group's online panel, LegerWeb, with a sample of 1,563 Canadians. A probability sample of the same
size would yield a margin of error of 4.3%, 19 times out of 20 for
Canadians age 75-plus.
Online from August 24th to September 4th, 2012 using Leger, The Research Intelligence Group's online panel, LegerWeb, with a sample of 1,501 Canadians Canadians aged 18-32 (Gen Y's), 33-45
(Gen X's), 46-65 (Boomers), 66-74 (Younger Seniors) and 75+ (Older
Seniors) to better understand their attitudes on aging. A probability
sample of the same size would yield a margin of error of 2.5%, 19 times
out of 20.
Audio with caption: "REVERA INC. - Ageism in Canada: Older Women Face More Discrimination Than Men, But Are More Optimistic About Aging, Research Reveals". Audio available at: http://stream1.newswire.ca/media/2013/07/02/20130702_C4168_AUDIO_EN_28635.mp3
PDF available at: http://stream1.newswire.ca/media/2013/07/02/20130702_C4168_DOC_EN_28636.pdf
SOURCE: Revera Inc.
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Sandra Vlaar Ingram