Advertising Agency Bos joins Dentsu

To be combined with Dentsu Canada and form DentsuBos

TORONTO, June 1, 2012 /CNW/ - Dentsu Network announced today the acquisition of Montreal based creative advertising agency Bos, a deal that will officially combine the shop with Dentsu Canada, based in Toronto. The shops will function as one under the name DentsuBos.

Effective immediately, Bob Shropshire, who has been for many years Dentsu Canada's CEO, will act as Chairman of the combined businesses. Michel Ostiguy, President and CEO of Bos since its inception in 1988, becomes CEO of DentsuBos and President of DentsuBos Montreal. Claude Carrier, Executive Vice President of Bos will take the role of President DentsuBos Toronto. And Roger Gariepy, also Executive Vice President of Bos will act as Chief Creative Officer.

"Bos is a creative and client service-driven agency that encompasses the true soul of what we look for in all companies at Dentsu Network. They are entrepreneurial in spirit with a keen eye on innovation, and their compatibility with Dentsu Canada was undeniable," said Tim Andree, President and Chief Executive Officer of Dentsu Network. "This merger only strengthens both agencies' footing in the marketplace and offers clients more resources on a grander scale. DentsuBos is poised for great things, and I am eager to watch its success unfold."

According to Michel Ostiguy, newly minted CEO of DentsuBos: "We are so proud to join the #1 agency brand in the world and the fastest growing network in North America. We are looking forward to build DentsuBos as one of the top agencies in Canada."

With over 200 employees in Toronto and Montreal, Dentsu Canada will allow the new entity to offer more and better services to its list of clients both regionally and nationally. "This is a great development for Dentsu in Canada" said Bob Shropshire, long time CEO of Dentsu Canada and now Chairman of DentsuBos. "We had been looking long and hard for a partner that would help us become a significant national player by adding a strong Quebec component. We couldn't have dreamt of a better match."

For his part, the new President of DentsuBos Toronto, Claude Carrier, remarked: "We will be even better equipped to serve our clients present and future, with access to the skills and experience of many other great members of the network, especially in the digital space."

DentsuBos will also offer access and support to its clients looking for growth in other world markets, especially in China and the rest of Asia where Dentsu is the top agency network.

About Dentsu Network

During its 111-year history, Dentsu Inc., the No. 1 agency brand in the world, has continually advanced how and what a communications agency should be. From setting up the first broadcast networks in Japan to becoming one of the largest sports marketing companies in the world, from developing mobile marketing applications to producing Oscar-winning entertainment, Dentsu has been a leading innovator in the ways people, ideas, technology and business converge.

Dentsu Network, headquartered in New York and Tokyo with 82 offices in 29 countries, leverages its global talents and capabilities to continually reinvent ways to make our clients more successful. Our Dentsu-branded offices and best-in-class agencies - including mcgarrybowen, 360i, Firstborn, Steak, &c and Media Palette - provide marketing and communications solutions through collaboration, innovation, and entrepreneurism.

About Bos

An award winning agency founded in Montreal in 1988, Bos is a national agency with offices in Montreal and Toronto, and 130 employees. Known for creating successful brands like Fido and Lotto Max, it has a client roster that includes Ultima Foods, National Bank, Homesense, Canon, Couche-tard, Vincor, St-Hubert, CAMH and many more national and regional clients.

SOURCE DentsuBos

For further information:

Claude Carrier
Office 416 343 0010 x223
Fido 416 823 2812

Bob Shropshire
Dentsu Canada
Office 416 929 9700 x291
Cell 416 457 7984

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