Canada's Leading Sport, Wellness and Health Organizations Offer the
Province Unprecedented Help to Get Kids ACTIVE AT SCHOOL
FREDERICTON, Dec. 3, 2013 /CNW/ - Two weeks after its official launch,
the ACTIVE AT SCHOOL initiative congratulates New Brunswick Premier
David Alward and the Province of New Brunswick for launching a bold
plan to ensure young people in the province get one hour of physical
activity before, during or after school every day.
ACTIVE AT SCHOOL is a group of more than 60 private sector and
not-for-profit organizations that have come together to help solve the
overwhelming problem of inactive youth in Canada. Launched in
mid-November, the group offered all of Canada's provincial and
territorial governments access to their considerable networks,
resources, investments and marketing efforts to ensure the country's
kids and youth get one hour of physical activity at school.
Supportive Quotes from Members of ACTIVE AT SCHOOL
"The research is clear - the benefits of physical activity go far beyond
health and wellness," said Kelly Murumets, President and CEO of
ParticipACTION. "Physical activity and sport provide opportunities for
children and youth to learn new skills, make new friends, build
self-esteem and challenge themselves. For the past year, ParticipACTION
has partnered with the Government of New Brunswick to promote physical
activity and wellness within the province. As a member of ACTIVE AT
SCHOOL, we congratulate the Province of New Brunswick for its continued
leadership and commitment to ensure its children and youth meet the
daily physical activity recommendations to experience the benefits."
"Many New Brunswick schools are already taking steps in the right
direction to ensure that kids are getting their daily physical
education/activity requirements and this is really about taking support
for teachers and principals to the next level," said Chris Jones,
Executive Director and CEO of Physical & Health Education Canada. "We
are looking forward to doing what we can to help ensure all 320 schools
in the province have access to partners and resources to make one hour
per day a reality. Furthermore, we hope this announcement today in New
Brunswick inspires Premiers and Ministers of Education across this
country to join this movement."
"It is wonderful to see the Province of New Brunswick commit to such an
important undertaking in order to facilitate getting our children and
youth more active. We look forward to supporting them on this journey,"
said Ian Culbert, Executive Director, Canadian Public Health
Association. "Increased physical activity addresses a spectrum of
health issues, while improving the overall self-esteem and confidence
of our youth, which in turn has positive societal outcomes."
"The Canadian Soccer Association is thrilled to see the Province of New
Brunswick make this important commitment and would like to congratulate
Premier David Alward for actively embracing the ACTIVE AT SCHOOL
initiative," said Peter Montopoli, General Secretary of the Canadian
Soccer Association. "This is a significant milestone that makes us
proud to be part of the group of organizations behind ACTIVE AT SCHOOL.
We look forward to providing our support, through our Provincial Member
Association Soccer New Brunswick, and see the rest of the country
follow in New Brunswick's footsteps."
"Young Canadians who grow up watching their favourite NHL players see
the dedication to fitness that is a daily part of the players' lives,"
said Brian Jennings, Chief Marketing Officer of the National Hockey
League. "We applaud the Province of New Brunswick's commitment to
ACTIVE AT SCHOOL which will help instill the importance of physical
activity to kids, who all have the potential to be future hockey
"We're already working with New Brunswick schools to help children adopt
healthier lifestyles," explains Pierre Lavoie, cofounder of the Grand
défi Pierre Lavoie. "We're pleased to see ACTIVE AT SCHOOL gain
momentum and we applaud the New Brunswick government for taking action
to get kids moving."
"Promoting healthy living and nurturing the potential of children and
youth goes to the heart of what the YMCA is all about, so it was
natural for us to partner with Canadian Tire, and other organizations
across Canada, to help solve the problem of youth inactivity," said
Barb Ramsay, Interim CEO, YMCA Fredericton. "We give youth
opportunities to be active - to reach their full potential - every day
through a variety of health, fitness and aquatics programs at YMCA
locations in communities across New Brunswick. We commend Premier
Alward, and the Province of New Brunswick, on this bold plan to ensure
the health of our youth and of our communities."
"Physical activity is one of the most effective ways to ensure that kids
reach their full potential. Unfortunately, our most recent Report Card
indicates that only 5 per cent of school-aged children meeting Canada's
recommended guidelines of 60 minutes of daily physical activity," said
Jennifer Cowie Bonne, CEO, Active Healthy Kids Canada. "The need for
focused solutions and collective action has never been greater and that
is why we support ACTIVE AT SCHOOL. Bravo to the Province of New
Brunswick for your commitment to support your schools in their efforts
to ensure that all kids have the opportunity to move more often!"
About ACTIVE AT SCHOOL
ACTIVE AT SCHOOL is a group of private, public and not-for-profit
organizations committed to ensuring that one hour a day of quality
physical activity and education is brought back to schools across
Canada. With a goal of helping to reverse the trend of inactivity in
Canadian kids and youth, the organization is focused on using its
varied voices to keep the issue top of mind with federal, provincial
and municipal government as well as school boards across Canada.
Image with caption: "Today in Fredericton, New Brunwick Premier David Alward announced the Premier's Challenge, a program designed to get kids ACTIVE AT SCHOOL. He was joined by Stephen Wetmore (CEO, Canadian Tire Corporation), Kelly Murumets (President & CEO, ParticipACTION), the Hon. Marie-Claude Blais (Minister of Education and Early Childhood Development), the Hon. Dorothy Shephard (Minister of Healthy and Inclusive Communities), Olympic Gold Medalist Rosie MacLennan and local Fredericton students. (CNW Group/ACTIVE AT SCHOOL)". Image available at: http://photos.newswire.ca/images/download/20131203_C7077_PHOTO_EN_34272.jpg
Image with caption: "Olympic Gold Medalist Rosie MacLennan plays with local Fredericton students at the launch of the Premier's Challenge, a program designed to get kids ACTIVE AT SCHOOL. (CNW Group/ACTIVE AT SCHOOL)". Image available at: http://photos.newswire.ca/images/download/20131203_C7077_PHOTO_EN_34271.jpg
SOURCE: ACTIVE AT SCHOOL
For further information:
Sarah Stewart Browne
Carley Tietolman (French)