Ackroo and Balanced Life Enterprises Launch Canadian Channel Partnership

OTTAWA, Dec. 7, 2012 /CNW/ - Ackroo Inc. (TSX-V: AKR), a loyalty and rewards technology and services provider, today announced the execution of a definitive sales agent agreement with Balanced Life Enterprises, a consulting firm specializing in merchant services. Under the terms of the non-exclusive agreement, Balanced Life's sales agents will assist with the marketing and sale of Ackroo loyalty solutions to its base of existing and prospective business customers.

Ackroo's turn-key loyalty marketing platform and services empower small to medium sized merchants and automotive dealerships to deliver highly effective customer retention programs and marketing campaigns that increase profit margins, boost customer retention and create new revenue streams.

Balanced Life is a professional consulting firm that links the needs of their business clients to innovative software solutions.  Balanced Life has sales agents in British Columbia, Alberta and Ontario.

"We are excited to be introducing Ackroo's loyalty and rewards program to our customers as we've seen firsthand the benefit that this easy, affordable solution can make to their businesses," said Mary-Ellen Mason, president at Balanced Life Enterprises. "We are always on the search for new solutions for our customers and Ackroo is a perfect fit for our market."

Tyler Nelson, chief executive officer at Ackroo commented, "We look forward to working with Balanced Life Enterprises to leverage the relationships its agents have built with local businesses across Canada. This partnership further validates our value proposition and will accelerate Ackroo's penetration of the local merchant and automotive dealership market."

About Ackroo
Ackroo enables small to medium sized businesses, independent merchants and business networks to increase profitability and build long-term customer relationships through customized loyalty and rewards programs. Their web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses of any size to design and launch their own five-star loyalty program. Ackroo is headquartered in Ottawa, Canada. For more information, visit:

The TSX Venture Exchange has in no way passed upon the merits of the proposed transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable Canadian securities legislation. These forward-looking statements include, among others, statements regarding business strategy, plans and other expectations, beliefs, goals, objectives, information and statements about possible future events. Readers are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are based on current expectations, estimates and assumptions that involve a number of risks, which could cause actual results to vary and in some instances to differ materially from those anticipated by Ackroo Inc. and described in the forward-looking statements contained in this press release. No assurance can be given that any of the events anticipated by the forward-looking statements will transpire or occur or, if any of them do so, what benefits Ackroo will derive there-from.

SOURCE: Ackroo Inc.

For further information:

Mark Komonoski
Director, Investor Relations | Ackroo
Tel: 877-255-8483  |  Mobile: 403-470-8384

Jennifer Nelson
Vice President, Marketing | Ackroo
Tel: 613‐599‐2396 x705

Profil de l'entreprise

Ackroo Inc.

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