Fondation Émergence unveils its « Sochi 2014 » campaign on the eve of
the Olympic Winter Games
MONTREAL, Nov. 1, 2013 /CNW Telbec/ - Fondation Émergence launches a new campaign to denounce the law against
homosexual propaganda adopted by Russia in June 2013.
The international campaign will be published today and will remain
active until the end of the Winter Olympic Games, which will take place
in Sochi from February 7 to February 23, 2014. The campaign denounces
Russia's anti-gay law by combining a stylistic imitation of the logo of
the Olympic Games in Sochi with an act that could be sanctioned by the
Russian law and that is already the target of discrimination: a public
kiss between people of the same sex. In doing so, Fondation Émergence
hopes to attract public attention to this law and promote fair
treatment for lesbian, gay, bisexual and transgender (LGBT) people.
"If our images may amuse some people, they can also destabilize others,"
says Martine Roy, President of Fondation Émergence. "Through them, we
want to communicate that everyday gestures between people of the same
sex are not to be prohibited. They are not propaganda, and they deserve
the same acceptance that heterosexuals are afforded."
The ambiguous wording of the Russian law could make it applicable to a
variety of situations and encourage homophobic acts. It specifically
prohibits the promotion of homosexuality and dissemination of
information on homosexuality among minors. Denounced by the UN's Office of High Commissioner for Human Rights, this law is loaded with heterosexism and homophobia, and it violates
human rights. It also goes against the Fundamental Principles of Olympism. "It has no place in a country preparing to host the world at the
Olympic Games, or in any other country," says Ms. Roy.
Proposed in a male and female variation, the campaign includes two
printed posters, two digital posters and two stickers. The absence of a
slogan makes it accessible, worldwide. Fondation Émergence invites the
public to order and download the material by visiting www.fondationemergence.org, and to share it on social networks, in schools and in workplaces. More
information on the Russian law, and the international reactions to it,
is available on the Fondation Émergence website.
Those who are familiar with the campaigns of Fondation Émergence will notice that the male variation, which inspired the female
variation, is a reappropriation of the 2003 campaign against
homophobia, which was also designed by Fondation Émergence.
This campaign is made possible through the support of the Bureau de
lutte contre l'homophobie du Québec and the Secrétariat à l'action
communautaire autonome et aux initiatives sociales du Québec.
About Fondation Émergence
Fondation Émergence, a partner of Gai Écoute, fights against prejudice
and homophobia to promote the inclusion of LGBT members in society.
The organization offers a variety of programs, such as support to LGBT
elderly and the International Day Against Homophobia which is held
every year on May 17. More information is available at www.fondationemergence.org.
SOURCE: Fondation Émergence
For further information:
Maryse Bézaire, Director of Communications
514-866-6788, extension 29 or 438 862-2718