A first for Quebec's automobile insurance industry - An unforgettable experience for Drive Like a Pro contest winners

QUEBEC CITY, Sept. 25, 2014 /CNW Telbec/ - In exclusive collaboration with the ICAR Academy in Mirabel, SSQauto held its "Drive Like a Pro" event last Saturday, September 20, 2014. For the first time in Quebec's general insurance industry, 50 randomly selected people had a thoroughly exhilarating driving experience. The day was dedicated to driving - combining theory, closed circuit driving and a lunch conference with Pierre Michaud, RPM and Puissance 3 host and Productions RPM producer.

"We are extremely proud of the success of our automobile event. It showcases SSQauto's bid to do things differently by reaching out to its clients, in this case giving them the opportunity to learn preventive driving skills," said SSQauto Chief Executive Officer Gilles Mourette.

Contest winners started with learning about safe driving techniques and acquiring a better understanding of how a car handles thanks to driver training in small groups on a closed circuit. Highlights of the course included skidding exercises, vehicle dynamics and tire-surface friction.

Armed with their newly acquired driving skills, the "pilots for a day" got behind the wheel of a powerful Ferrari F430 or a Lamborghini Gallardo. The adrenaline was high according Alain, a participant: "SSQauto knows that the best way to improve road safety is to do something about it. Their preventive driving course is the most efficient way as far as I'm concerned. SSQauto gets down to business to improve safety on our roads. Bravo!"

The event ended with an exclusive lunch conference hosted by Pierre Michaud who entertained the audience with behind-the-scenes automobile journalism stories.

See the photos

The "Drive Like a Pro" contest took place from June 25 to August 17, 2014.

About SSQauto
SSQauto has been providing auto, home, and business insurance to group members and individuals in Quebec for more than twenty-five years. With its very competitive rates, unmatched service, and state-of-the-art technology, SSQauto strives to redefine industry standards as it continues to develop and grow.

About SSQ Financial Group
With a business volume of $3 billion and over $11 billion in assets under management, SSQ Financial Group is a leading mutual diversified financial institution in Canada.

The Group serves over 1 million clients and provides jobs to nearly 2,000 employees. SSQ, Life Insurance Company Inc., the Group's principal company, is recognized as a leader in the group insurance industry and as an expert in the investment and retirement sector. SSQ Financial Group is also a rising star in home and auto insurance under the SSQ General Insurance Company Inc. banner and has expanded into the individual insurance market thanks to its subsidiary, SSQ Insurance Company Inc.

To learn more, go to ssq.ca.


For further information: Isabelle Dubois, Senior Director - Corporate Communications, Telephone: 1-866-332-3806pressrelations@ssq.ca

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