Up to $1-million available for programs that foster an active, healthy
TORONTO, Feb. 16, 2012 /CNW/ - Following last fall's announcement of the
Molson Coors Community Cheer program, more than 100 communities across
Canada applied to receive funding in support of their projects.
Currently, 64 of those projects remain in the running for a piece of
the up to $1-million available and Canadians have until 5pm EST this
Friday to "cheer" in support of the programs in their city or province.
By visiting OurCommunityCheer.com and registering their cheers before the deadline, the public will
determine which projects make it through as finalists - provided they
receive 225 cheers or more. A committee formed by Molson Coors will
evaluate the successful finalists and the donation recipients will be
announced on March 21st.
The projects will be evaluated based on four key criteria:
The amount of community cheer and support
The ability to meet application criteria
The project's alignment with Molson Coors values
The positive social impact on the community and ability to demonstrate
"Molson Coors has actively invested in Canadian communities for over 225
years, since our founder and noted philanthropist John Molson opened
the brewery in 1786," said Ferg Devins, Chief of Public Affairs for
Molson Coors Canada. "We've received positive feedback on the Community
Cheer program from coast to coast, from beer drinkers who are excited
to see their favourite brands like Molson Canadian and Coors Light
giving back to the community."
The 64 projects still in the running, with a brief description of what
they are looking to accomplish:
OSOYOOS - Town of Osoyoos: Enhance and develop the BMX track as an addition to the existing
VANCOUVER - BC Wheelchair Basketball Society: Providing a first class event to wheelchair basketball participants
from across Canada.
CALGARY - Banff Trail Community Association: Rebuild outdoor rink to attract a new generation of young hockey
players and skaters.
EDMONTON - The Brintnell Park Society of Edmonton: Build an outdoor rink to encourage adults to exercise and lead active,
CANDLE LAKE - Candle Lake Sports Park Committee: To build a multiuse and multi-season sports complex which includes
hard surface for court sports.
CHURCHBRIDGE - The New Churchbridge Swimming Pool Committee: To replace Churchbridge's 40-year old, seriously deteriorated pool
with a new, easily accessible facility.
PARADISE HILL - Paradise Hill Active Park: Resurface the tennis/basketball courts so they can be enjoyed free of
RADVILLE - Radville Laurier Regional Park: Construction of a new swimming facility for people to cool off and
REDVERS - Redvers & District Recreation Centre: Build a much needed softball/slowpitch diamond on the grounds.
STRASBOURG - Strasbourg and District Recreation Center: Replace doors of the Community Centre to keep serving the physical
needs of the community.
WARMAN - Warman Multi-Purpose Facility Committee Inc: Improve facilities for sports, culture, recreation and wellness.
RIVERS & AREA - Riverdale Community Complex Fundraising Committee: Finish the second floor of the building which contains the kitchen,
hall, lift and lounge areas.
BRANTFORD - Alzheimer Society of Brantford: Create a Community Hub to serve those aging with a disability.
CLARINGTON - A River Runs Through Us: Further development of the hiking trails and the outdoor living
activity area within Bowmanville Creek Valley.
DRYDEN - Dryden Ball Diamonds Committee: Do the Molson Coors Cheer and let's get our bleachers this year!
GREENBANK - The Greenbank Hall and Park Board Committee: Greenbank Park needs more votes to replace 40 year old bleachers. Our
whole community benefits!
NEW LISKEARD - Harder 4 Carter: Building the first permanent skateboard park, Carter Antila Memorial
Skate Park and New Liskeard Beach Park.
OAKVILLE - Oak Park Neighbourhood Center: Help us move into a larger home to better serve Oakville's families,
children & youth.
OTTAWA - Rideau Valley Conservation Foundation: The pedestrian bridge opens up a whole new world of safe, active
PARRY SOUND - Belvedere Heights: The Belvedere Heights Community Park Project overlooking Georgian Bay
will provide recreation space to local residents, visitors and
PORT DOVER - Port Dover Lions Club: Repair the backstop at Misner Park in time for the baseball season.
PORT PERRY - Township of Scugog Port Perry Tennis Club: Replace the fence around the tennis courts which helps foster physical
SAULT STE. MARIE - Soo Arena Association: Enclose existing lobby area of the PeeWee Arena to allow operations to
control the arena climate.
SCARBOROUGH - Variety Village: Update the Molson Lounge to a boardroom and purchase new lockers for
field house and change rooms.
TINY - Lafontaine Parks and Recreation Inc: Help provide a safe environment for the children of the community and
provide more programs.
TORONTO - Common Ground Co-operative: Strengthen and grow CGC's successful Fitness and Nutrition Program for
Adults with Developmental Disabilities.
TORONTO - Eva's Initiatives: Molson Coors Road Hockey Pilot Project will introduce 150 homeless
young adults to the benefits of physical activity.
TWEED/TYENDINAGA - Eastern Ontario Trails Alliance: Develop a multi-use trail that will act as a connection link between
two community recreation centres.
WAWA - Rotary Club of Wawa: Wawa Community Centre upgrades to heating/cooling and HVAC system to
support local athletes.
WINDSOR ESSEX - H.I.A. Harmony in Action: Renovate an existing building to become a community sports and
recreation centre for adults with disabilities.
CANTON DE HOPE - L'Association Touristique du Canton de Hope: Improving infrastructure at the Hope Amusement Park.
HÉROUXVILLE - Comité des Loisirs de Hérouxville: Cheer for our tennis court renewal project to help promote the sport
ILES DE LA MADELEINE - Le Club du Vieux Poêle: Financing a pavilion to house the activities of various social clubs
and community organizations.
LAVAL - Club d'Aviron de Laval: With two new rowboats, the Laval Rowing Club can practice their sport
MONTRÉAL - Club d'Age d'Or 2000: Giving a face lift to the Club d'Âge d'Or senior's club.
MONTRÉAL - Eva R. Gsum Foundation: A cheer for us helps to improve physical activities available to all
MONTRÉAL - Montreal 2014: Procuring new aquatic equipment for the benefit of Quebec athletes and
the FINA World Masters Championships.
MONTRÉAL - Urban Pardes/Paradis Urbain: The Urban Pardes Garden will promote fitness and self-esteem to
Montrealers living with mental illness.
PORTAGE-DU-FORT - Municipality of Portage-du-Fort: Improve the existing community centre for a year-round facility.
RIMOUSKI - Corporation des Loisirs de St-Pie-X de Rimouski: A project to equip the new community centre to make it open to
everyone at all times and at a reduced cost.
SAYABEC - Comité de Développement Socio-Économique de Sayabec: Conducting renovation work at the David-Pelletier Sports Centre.
SHAWVILLE - Municipality of Shawville: Make improvements to the outdoor rink surface to provide a permanent,
more desirable, year-round facility.
SHERBROOKE - La Corporation du Marché de Noël de Sherbrooke: Renovating a refrigerated outdoor skating rink.
ST-LÉON DE STANDON - Corporation des Aînés de St-Léon-de-Standon: Landscaping an old ball park to make it multifunctional.
TÉMISCOUATA-SUR-LE-LAC - Corporation des Arénas: Acquiring sports equipment for two arenas.
THORNE - Municipality of Thorne: Cement and create a permanent outdoor rink facility.
TROIS-RIVIÈRES - Fondation les Amis les Estacades: Renovating a hockey area at the Alphonse-Desjardins Sports Centre.
VAL CARTIER - Projet Les Eaux Curatives par la Pêche à la Mouche: Healing waters fly-fishing project to help members of the military
suffering from post-traumatic stress.
WALTHAM - Waltham Recreation Association: Build an outdoor rink that can be used all year round.
YAMACHICHE - Service Récréatif et Sportif de Yamachiche: We would like to use the four-season skating rink. Our goal is to have
a multi-functional playing surface.
MONCTON - City of Moncton, Parks and Leisure Services Department: Resurface a section of the Millennium Trail to allow for increased
access for skateboarders, rollerbladers and cyclists.
MONCTON - City of Moncton, Parks and Leisure Services Department: Augment the existing Victoria Park Rink with infrastructure to improve
the overall experience for visitors.
MONCTON - St. Patrick's Family Centre Inc: Help us preserve our building so that families can enjoy it for many
years to come.
COLCHESTER COUNTY - Central Nova Scotia Civic Centre Project: Ignite the Spirit Campaign: A campaign to build a gathering place to enrich the health and
wellbeing of our community.
NEWPORT - Avon River Heritage Society: Bring much needed vitality to the shipyard and provide access to a fun
and active lifestyle.
PICTOU - Highland Tennis Association: To build tennis courts in Pictou and promote the sport within the
PICTOU - Pictou County Wellness Center: A state-of-the art multipurpose venue supporting the recreational,
business and social needs of Pictou County.
QUEENS COUNTY - The Seaside Community and Recreation Centre: Upgrades and renovations to the Lounge Room to facilitate a variety of
NEWFOUNDLAND & LABRADOR:
BAY ROBERTS - Bay Roberts Special Events Inc: Construction of a new Clubhouse at the Wilbur Sparkes complex to host
more community events.
GOULDS - Goulds Lions Arena: Seeking funding for renovations which include addition of a spectator
warm room and female dressing room.
LEWISPORTE AREA - Kinsmen Club of Notre Dame and Lewisporte Lions: Lewisporte Fitness Track, an active living initiative for the entire
NORTHEAST AVALON - User Group, Richard Parson's Memorial Softball Field: Water & sewer plus site development costs for constructing a clubhouse
at Richard Parson's Memorial Field.
ST. JOHN'S - Feildian Athletic Grounds: FAGA needs change room facilities for the thousands of players using
our pitch annually.
STEPHENVILLE - Walk-A-Ways Parks and Trails Inc: Create a recreational and physical activity area for youth and adults
to host summer games.
To learn more about Molson Coors' corporate responsibility efforts,
About Community Cheer
As part of the company's community investment mission, Molson Coors
Brewing Company works to promote the health and wellbeing of
individuals and communities where it conducts business. Through Molson
Coors Community Cheer, the company will support Canadian communities in
a way that relates to beer culture, which it defines as social, fun,
active and inclusive. It looks to fund projects and initiatives that
will support the social life of the community by bringing people
together and promote an active lifestyle. For more information on
Community Cheer, visit www.OurCommunityCheer.com.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading premium brands such as Coors
Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across
The Americas, Europe and Asia. It operates in Canada through Molson
Coors Canada; in the US through MillerCoors; and in the U.K. and
Ireland through Molson Coors UK. Molson Coors is listed on the Dow
Jones Sustainability Index for North America. For more information on
Molson Coors Brewing Company visit the company's Web site, www.molsoncoors.com.
SOURCE Molson Coors Canada
For further information:
To speak to a representative from Molson Coors Brewing Company, or try to arrange an interview with one of the local project leads, please contact: