TORONTO, March 8, 2013 /CNW/ - The 30th annual Easter Seal Telethon takes place this weekend and will be
broadcast live on CBC, Sunday, March 10, 2013, from 9:30 a.m. to 3:00
The annual Telethon provides an opportunity to get to know some Easter
Seals families from the community and hear their stories, including the
Masse family and their twelve-year-old daughter Megan, who is fully
dependent and non-verbal. Megan relies on a wheelchair, feeding tube,
commode chair, ceiling track and lift system, van lift, and
communication board. The Masse's story is both compelling and
In addition, the Telethon will celebrate the year's fundraising
successes, recognize generous supporters, and raise essential funds
that help children with physical disabilities and their families who
need assistance. In 2012, almost half the families who requested funds
from Easter Seals had a total annual household income under $40,000.
And, almost half of these families brought home less than $20,000
"When you have a child with a physical disability, everyday can be a
challenge," said Carol Lloyd, President & CEO, Easter Seals Ontario.
"The Telethon gives us a glimpse into the lives of Easter Seals
families and how donations from our supporters make such a big
difference in the quality of life for their child."
The 2013 Easter Seals Telethon is generously supported by Canadian Auto
Workers, CIBC, Motion Specialties a division of Home Medical Equipment,
Rexall, McCam Insurance, Golden Griddle, Denny's Restaurants, Toronto
Firefighters, PHH, and many more.
The CAW has been a champion of Easter Seals kids in Ontario for 25
years, and participating in the Easter Seals Telethon for 10 years.
CAW National President Ken Lewenza says: "We believe the work Easter
Seals does is very important. CAW has a strong commitment to the
people in our communities, and particularly to helping Easter Seals
kids with physical disabilities and their families."
Donations can be called into the show live throughout the broadcast or
can be made online at www.EasterSealsTelethon.org. Individuals can also use a new online fundraising tool to create
individual fundraising pages which can be forwarded to friends, family
"CIBC is committed to investing in children in our community. That is
why CIBC will be doubling donations at selected times during the CIBC
Opening Match Hour of the annual Easter Seals Telethon," said Renae
Addis, Manager, CIBC Community Investment. "After 30 years of giving to
Easter Seals kids in Ontario, CIBC's employees continue our
enthusiastic support by volunteering to answer phones and accepting
donations at the telethon each year. Please be sure to call us!"
This year's Telethon will feature performances by Canadian recording
artist, Suzie McNeil, as well as "Dorothy" from Andrew Lloyd Weber's
new production of the Wizard of Oz, now playing at the Mirvish Theatre
in Toronto. The Telethon will be hosted by a variety of media
personalities including Brent Bambury, Erin Davis, Kevin Frankish, Tom
Harrington, and Bill Hutchison.
Easter Seals Ontario provides financial assistance to families of kids
with physical disabilities for costly equipment such as wheelchairs,
walkers, braces and communication devices, as well as fully accessible
summer camping opportunities and funding for other summer recreational
programs. Easter Seals relies fully on donations from the public to
offer its programs and services. For more information, visit EasterSealsTelethon.org.
SOURCE: Easter Seals Ontario
For further information:
Orsolya Soos, Sr. Communications Officer
416-421-8778 ext. 326