Canadian Tire takes a deeper look at Quebecers' summer vacation habits
MONTREAL, July 22, 2013 /CNW/ - A recent Canadian Tire study shows that,
while other Quebecer will travel in the province, across Canada or
internationally, 24% choose to staycation, with the hopes of relaxing
or tackling some jobs around the house. Indeed, families with small
children, fewer vacation days and tighter budgets are increasingly
choosing to enjoy their time off in the comfort of their own home all
the while participating in fun summer activities. According to
Canadian Tire's survey, popular activities amongst staycationers
include barbequing (66%), biking (31%) and golfing (14%), leaving any
jobs and chores for the weekends and long weekends.
Because not all Quebecers are planning on taking vacations this year,
weekends and long weekends during the summer months become important
times for them to enjoy some well-deserved R&R and to engage in those
inevitable chores. The most popular weekend and long-weekend
activities amongst Quebecers for summer 2013 are outdoor activities,
both jobs and joys. Indeed, this year's most popular weekend and
long-weekend activities amongst Quebecers include yard work (57%),
outdoor entertaining and barbecuing with friends (54%) and outdoor
family diners (50%).
With 43% of them planning to travel within the province, Quebecers will
be depending heavily on their cars for their 2013 summer vacations.
Indeed, 87% of those planning a vacation in North America will be
travelling by car while 48% of vacationers and non-vacationers plan
road trips on their summer weekends and long weekends.
''Now that Quebecers can finally enjoy some warm weather after a colder
beginning to their summer, they are looking forward to popular summer
activities as well as tackling some projects around the house, '' said
Jean Parisien, Vice-President, Quebec, Canadian Tire. ''Whether
Quebecers choose to travel, relax by the pool or perform indoor and
outdoor home improvement projects, Canadian Tire is happy to provide
them with new and innovative products to make the most of their summer
Additional facts about Quebecers' summer vacation habits
Among those planning a vacation this summer, the vast majority will be
taking the last week of July (30%) and the first week of August (34%)
off, a historically popular time in Quebec for taking vacation time.
Amongst those travelling within the country, camping is a popular
vacation activity. 35% of those travelling within Quebec and 39% of
those travelling to other provinces say they will be camping.
Quebecers living in rural areas are most likely to engage in car
maintenance (38%) and garage/shed organization (33%) during their
summer weekends and long weekends.
An important 34% of Quebecers are planning to engage in outdoor home
improvement projects during their weekends and long weekends this
Tips and tricks from Canadian Tire for a delightful and successful
Outdoor dining and entertaining
A personalized and multi-functional space allows you to maximize your
time outdoors with family and friends and enjoy those hot summer days
Find a patio set that works best for your space.
Personalize your outdoor space with accessories.
Take your casual family dinners and parties with friends to a new level
with some gourmet barbecuing.
If you have a backyard, turn it into a fun outdoor space that can be
enjoyed by family and friends on weekends and for those who choose to
staycation (play sets, inflatable slides, soccer and flag football
equipment are some options for every household).
To make your trip as comfortable, functional and safe as possible, it's
best to plan ahead, get organized and make sure you have a few
Have your car checked by a certified technician before hitting the road
Get organized by using storage solutions for road trip essentials like
games, toys, snacks and drinks
Keep the kids entertained with portable DVD players and favorite toys
Keep the kids clean and safe with properly installed car seats and a
good stock of wipes
Use a GPS unit to navigate your way to your destination
Equip your car with an emergency road kit and a set of tools in the
Get the products you need to tackle the jobs and joys of summer
vacationing at Canadian Tire. Visit www.canadiantire.ca and for more tips and tricks and check out Canadian Tire's digital
catalogue, The Canadian Way http://catalogue.canadiantire.ca/.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a Family of
Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL
Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports,
Intersport and Atmosphere), Mark's and Canadian Tire Financial
Services. With more than 1,700 retail and gasoline outlets from
coast-to-coast, our primary retail business categories - Automotive,
Living, Fixing, Playing and Apparel - are supported and strengthened by
our Financial Services division. Over 85,000 people are employed across
the Canadian Tire enterprise, which was founded in 1922 and remains one
of Canada's most recognized and trusted brands. For more information,
*These are some of the findings of a survey conducted between July 4th to July 15th, 2013 by Canadian Tire amongst its Consumer Research Panel. A total of
1,128 Quebecers were interviewed online. This results in a margin of
error of approximately +/- 2.9% 19 times out of 20.
SOURCE: CANADIAN TIRE CORPORATION, LIMITED
For further information:
Canadian Tire Corporation, Limited
Canadian Tire Corporation, Limited