'189 Harwood' by Première Moisson brings new gourmet goodies to Ontario grocery stores - Mini baked goods provide melt-in-the-mouth pleasure from the freezer to the oven

TORONTO, Oct. 22, 2013 /CNW Telbec/ - Première Moisson announced the launch of the company's '189 Harwood' line, a new gourmet label developed specifically for grocery and super store consumers, and is now available to Ontario customers looking to treat themselves to delicious yet simple, speciality bakery products.

For more than two decades, Première Moisson has earned an enviable reputation for its high-quality, healthy and fresh baked goods sold only within its bakeries in Quebec. Now, consumers in Ontario can take the taste of the bakery home from the grocery store freezer and enjoy the same great flavour.

The first products launched under the '189 Harwood' label are mini croissants, chocolate croissants and raisin brioches. Each product goes from the freezer to the oven with no need to defrost or wait for rising time before baking. Ready in 30 minutes, the mini pastries deliver maximum taste bud pleasure while providing all the aromas and smells of fresh baked pastries.

Starting today, the '189 Harwood' line of Viennese-styled baked goods (viennoiseries) will be available in the baked goods freezer section of Metro stores across Ontario. The mini croissants, chocolate croissants and raisin brioches are the first in a line that will expand to offer more tempting baked treats.

189 Harwood: The new face of Première Moisson in grocery stores

The name '189 Harwood' line pays homage to the address of the first bakery and group head office in Vaudreuil-Dorion, Québec. The '189 Harwood' launch marks an important step in the history of Première Moisson. With the 2011 acquisition of a new production facility in Baie-D'Urfé, the company gained the tools to expand its products and distribution to satisfy ever increasing demand without sacrificing any quality.

"We are extremely proud to launch '189 Harwood' brand offerings which are the result of two years of hard work and a healthy dose of innovation by our team," said Josée Fiset, General Manager, Retail Network and company spokesperson. "The challenge for Première Moisson was to develop perfect pastries ready in no time for our customers. Mission accomplished! Now, Ontario consumers can add a taste of French cuisine to their morning without any of the mess and stress."

"Our viennoiseries, made with the finest ingredients, are unrivalled from the standpoint of taste experience and can be prepared quickly at any time of day," said Isabelle Marquis, Marketing Director, Retail and Food Service.

Mini viennoiseries: convenient, natural and decidedly delicious!

Ideal for breakfast or snacking, all '189 Harwood by Première Moisson' pastries are made with the finest ingredients: untreated, unbleached flour and premium quality unsalted butter. The result is a signature blend of flakiness on the outside, melt-in-your-mouth goodness on the inside and overall exceptional taste.

Mini croissants
Flaky on the outside and meltingly soft on the inside, they are the perfect accompaniment for any gourmet-style breakfast. Enjoy plain or with your favourite jam. Suggested retail price: $4.69 for a box of 10.

Mini chocolate croissants
Golden and flaky on the outside, our mini chocolate croissants feature a generous helping of dark chocolate filling. Certain to delight pastry aficionados of all ages! Suggested retail price: $5.19 for a box of 8.

Mini raisin brioches
Made using the mini croissant dough, our mini raisin brioches feature a pastry cream filling flavoured with vanilla and amber rum. This in-house recipe developed by our pastry chefs, is nothing short of decadent! Suggested retail price: $5.19 for a box of 8.

A short of history of the '189 Harwood' line 

In 1992, the Colpron-Fiset family acquired an ancestral property located at 189 Harwood Boulevard in Vaudreuil-Dorion (Québec) where they opened their first bakery. The house seemed predestined for its new vocation as the owners came across an old bread bin in the attic.

It was in this community steeped in agricultural tradition that took root the values of freshness, quality and authenticity which have become the hallmarks of the Première Moisson brand. Almost twenty-five years later, the company remains profoundly attached to the location where it all began, a location which today houses its principal bakery. With the new '189 Harwood' line, Première Moisson seeks to reassert the company's aim to pursue development while remaining loyal to its founding principles of ongoing innovation and pleasantly surprising variations on traditional themes.

About Première Moisson

Première Moisson is a Québec company specializing in the production and sale of healthy products prepared in keeping with authentic, time-honoured bakery, charcuterie, pastry-making and gourmet specialty traditions. The company focuses on a signature blend of freshness, quality and authenticity which has earned Première Moisson an enviable reputation.

Wheat flours used by Première Moisson are unbleached, not chemically treated and developed from an exceptional mélange of proprietary wheat strains grown by Québec farmers, and based on input and expertise from Les Moulins de Soulanges, co-owned by Première Moisson. These exclusive Première Moisson flour blends are the result of an integrated farming approach which employs a variety of innovative, common sense, whole farm management techniques designed to preserve the environment.

Founded in 1992, Première Moisson operates 22 bakeries in the Greater Montréal area and since September 2012, a location in the Social Sciences Pavilion of the University of Ottawa. The company also markets various bakery products through major grocery chains in Québec and Ontario. In October 2013, Première Moisson introduced the '189 Harwood' line of three gourmet favourites - mini croissants, chocolate croissants and raisin brioches - available at Metro stores across Québec and Ontario.

Image with caption: "189 Harwood is a line of gourmet products prepared by Première Moisson. The new gourmet label is intended specifically for grocery and super store consumers, with the name a call back to the address of the first company bakery and group head office in Vaudreuil-Dorion. (CNW Group/PREMIERE MOISSON)". Image available at: http://photos.newswire.ca/images/download/20131023_C6482_PHOTO_EN_32456.jpg


For further information:

Calador Communications
Marnie Ivanich or Aliya Jiwan-Thawer
416-925-6034, extension 25 or 30
marnie@calador.ca or aliya@calador.ca

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