OverActive Media Expands into China with Movistar KOI

Expansion Marks OverActive Media's Entry into the World's Largest Esports Market

TORONTO, March 28, 2025 /CNW/ - OverActive Media Corp. ("OverActive" or the "Company") (TSXV: OAM) (OTC: OAMCF), a global esports and entertainment company for today's generation of fans, is expanding into China with Movistar KOI's official entry into the Chinese esports market. This move strengthens OverActive's long-term global strategy, tapping into the world's largest and fastest-growing esports ecosystem. China accounts for approximately 40% of the global esports market, with over 500 million esports fans and a projected revenue of $26.7 billion in 2024, a 16.1% year-over-year increase, the fastest growth rate worldwide.¹

OverActive Media's entry into China is part of its global strategy to grow in high-potential esports markets. With established operations in Europe and North America, this marks the second major expansion announced this year, following the Company's recent entry into Latin America.

"Expanding into China is an important step for OverActive Media and part of our strategy to grow in the biggest esports market in the world," said Adam Adamou, CEO of OverActive Media. "China has a large, passionate fan base, and this gives us a strong opportunity to introduce Movistar KOI to a new audience. We're looking forward to building real connections and growing our presence in the region."

Building a Strong Digital Presence in China

Movistar KOI will launch across China's top social media and streaming platforms, ensuring direct fan engagement and localized content tailored to Chinese audiences. The digital rollout includes:

• Weibo – A priority platform for real-time updates, interactions, and fan engagement with over 598 million Monthly Active Users (MAU) ² 
• Bilibili – The leading video-sharing platform, fostering esports-related content and fan-driven discussions with over 340 million MAU.³

Movistar KOI's expansion is designed to align with key moments in the Chinese esports calendar, including the 2025 League of Legends World Championship, which will be hosted in China. By leveraging this global event, OverActive Media aims to maximize Movistar KOI's visibility, reinforce local partnerships, and establish a lasting footprint in the region.

"This is just the beginning of our journey in China," added Mr. Adamou. "We are excited to bring our content and storytelling approach to new audiences, delivering it in the local language across the country's major media platforms. We look forward to building strong relationships with fans, partners, and organizations as we grow the Movistar KOI brand in this important market."

ABOUT OVERACTIVE MEDIA 

OverActive Media Corp. (TSXV: OAM) (OTC:OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany, is a premier global esports and entertainment company for today's generation of fan. OverActive Media owns team franchises in professional esports leagues, including the Call of Duty League, operating as the Toronto Ultra, the League of Legends EMEA Championship (LEC), operating as Movistar KOI, the VALORANT Champions League (VCT) EMEA, operating as Movistar KOI in other professional esports leagues and competitions.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMAITON

This press release contains statements which constitute "forward-looking statements" and "forward-looking information" within the meaning of applicable securities laws (collectively, "forward-looking statements"), including statements regarding the plans, intentions, beliefs and current expectations of OverActive with respect to its partnership with Ecoembes and the anticipated benefits of that partnership as well as future business activities and operating performance. Forward-looking statements are often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding the anticipated financial and operating results of OverActive in the future.

Investors are cautioned that forward-looking statements are not based on historical facts but instead OverActive management's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although OverActive believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed thereon, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the OverActive. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking statements include the following: the potential impact of OverActive's qualifying transaction on relationships, including with regulatory bodies, employees, suppliers, customers and competitors; changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws and regulations both locally and in foreign jurisdictions; compliance with extensive government regulation; the risks and uncertainties associated with foreign markets; the ability of the Company to continue to execute on its existing partnerships and business strategy; the ability of the MAD Lions and Call of Duty Leagues to maintain viewership; the successful completion of the Company's new venue; and other risk factors set out in OverActive's most recent annual information form and its other filings with Canadian securities regulators, copies of which may be found under OverActive's profile at www.sedarplus.ca. These forward-looking statements may be affected by risks and uncertainties in the business of OverActive and general market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although OverActive has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended and such changes could be material. OverActive does not intend and do not assume any obligation, to update the forward-looking statements except as otherwise required by applicable law.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

1.	Electronic Sports Committee of China Audio-Video and Digital Publishing Association.
2.	China Internet Network Information Center
3.	Bilibili
4.	Digital Global Statshot Report

SOURCE Overactive Media Corp.

FOR FURTHER INFORMATION, PLEASE CONTACT: Media Inquiries: Adam Adamou Chief Executive Officer, OverActive Media, [email protected], Investor Relations: Babak Pedram, Virtus Advisory Group, [phone], [email protected]