Shoppers Drug Mart Tree of Life Campaign to raise funds in support of women's health

National campaign kicks off September 20th

TORONTO, Sept. 19, 2014 /CNW/ - (TSX: L) - In support of Shoppers Drug Mart's ongoing commitment to women's health, the Company and its Associate-owners announced today that the 13th annual Tree of Life campaign will run from September 20th, 2014 to October 17th, 2014.  The national, four-week campaign has raised more than $23 million dollars in the past, with the projected goal of $3.1 million this year to help fund local women's health charities across the country.

The campaign provides customers with the opportunity to purchase and personalize a "Tree of Life" icon; a "leaf" for a loonie, a "butterfly" for $5, an "acorn" for $10 and a "cardinal" for $50.  The icons are prominently displayed on the Tree of Life in all participating stores and 100 per cent of campaign proceeds are donated to local women's health organizations. 

"The Tree of Life campaign offers patients, customers and employees the opportunity to donate directly to the organizations that make a difference to women's health in their own communities," said Lisa Gibbs, Director, Community Investment, Shoppers Drug Mart. "With the support of our Associate-owners, their store teams, our employees and customers, we are confident that we will reach our goal of raising $3.1 million to improve the health of women across Canada."

The Tree of Life campaign is one of the leading partnership programs of the Shoppers Drug Mart WOMEN platform – the Company's commitment to improving the health of Canadian women in body, mind and spirit.  Shoppers Drug Mart Associate-owners play an active role within their communities, not only providing trusted health care advice and services, but also keen insights into the needs of their community. Taking into account the significance of each need and which women's health organization resonates most deeply with the community, each Associate-owner selects a women's health organization to benefit from the funds raised from their store's Tree of Life program.  By partnering with local charities, Shoppers Drug Mart and its Associate-owners are able to provide direct support, resources and programming to meet the needs of Canadian women in the communities we serve, with 487 local women's health charities supported this year.

About Shoppers Drug Mart WOMEN
Shoppers Drug Mart WOMEN represents the organization's commitment to improving the health of all Canadian women in body, mind and spirit. Brought to life through eight partnership programs, created with leading experts and institutions in women's health, this national initiative connects women to health information and resources that help ensure their health only gets stronger. More information can be found at

About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing.  The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,256 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns 50 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale.  As well, the Company owns and operates 62 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is a unique and independent operating division of Loblaw Companies Limited. 

For more information, visit

About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion transactions annually in the Company's stores.  Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart and Pharmaprix locations and more than 500 Loblaw locations; no-fee banking with PC Financial; affordable Joe Fresh fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

For more information, visit Loblaw's website at and Loblaw's issuer profile at

SOURCE: Loblaw Companies Limited

For further information: Lana Gogas, Manager, Communication & Corporate Affairs, Tel: 416-493-1220 ext 5141, Email:



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