TORONTO, June 5, 2013 /CNW/ - For the third year in a row, Purolator
Inc. is the highest ranked transportation brand in the Marketing/Leger Corporate Reputation Survey. Leger conducted the consumer survey
of hundreds of brands active in the Canadian market to produce a
scorecard of those with the best brand reputation.
"Being a strong Canadian company with a positive brand reputation is
something Purolator is extremely proud of, and we want to thank our
customers for making Purolator the most compelling shipping choice in
Canada," said Ramsey Mansour, Purolator's Vice President of Marketing.
"Our extensive network allows us to reach more people and more places
in Canada - on time; and, we will continue to harness information
technology to offer a suite of customized integrated shipping solutions
to meet our customers' needs as a means to enable their success."
This year, Purolator's reputation score in the survey increased to 73.4,
up from 67.7 in 2012, which resulted in Purolator being ranked 19 out
of the top 100 companies in 2013. Purolator has been ranked among the
top 25 brands in this survey since 2011.The reputational score was
calculated by subtracting the negative opinions from the positive
opinions of respondents surveyed. Approximately 78 per cent of the
2,100 Canadians surveyed had a good opinion of Purolator.
Ranked one of the top 25 brands among Canadian consumers since 2011,
Purolator is Canada's leading integrated freight and parcel solutions
provider. Celebrating over 50 years of delivering Canada on time,
Purolator continues to expand its reach and renowned service levels and
reliability to more people, more businesses and more places across the
country and around the world. Purolator is proud of its Canadian
heritage and is focused on sustainably positioning itself for future
growth and success. Purolator is also committed to contributing to the
well-being of the communities it serves and where more than 12,000 of
its teammates live, work and play.
Methodology of the Marketing/Leger 2013 Corporate Reputation Survey
The 2013 survey was conducted online between Jan. 7 and 28 from a sample
of approximately 2,100 Canadians 18 years of age or older. In total,
193 companies from 36 industries were evaluated in order to adequately
represent the players with the various sectors surveyed. Each
participant was asked if they had a good or bad opinion of the
companies on the list to determine the reputation score (the good
opinion minus the bad opinion, rounded to the nearest whole number).
Every year, Leger adds new companies to the list based on their
significance in the marketplace, as well as consumer feedback. The
complete Marketing/Leger Corporate Reputation Survey can be found in the May 20, 2013
issue of Marketing.
SOURCE: Purolator Inc.
For further information:
Manager, Corporate Communications
Tel: 905 712-1084 ext. 23851