Palais des congrès de Montréal shortlisted for two prestigious international awards

MONTREAL, Sept. 13, 2012 /CNW Telbec/ - The Palais des congrès de Montréal is proud to announce it is among the finalists in two major international marketing competitions: the 2012 UFI Marketing Award and 2012 Meetings Industry Marketing Awards (MIMA). Both competitions are designed to recognize the creativity and effectiveness of marketing campaigns aimed at the Canadian exhibition and convention markets.

"We are currently in the midst of fierce competition at the international level, which requires us to develop and run creative campaigns, while working with a limited budget," asserts Chrystine Loriaux, the Palais des congrès de Montréal Director of Marketing and Communications. "These nominations recognize the remarkable response we generated in the weeks following the campaign's launch across numerous markets, and we are very proud of this. Also, the extra recognition the competitions are generating is adding to Montréal's reputation as a major international city with unbridled creativity."

Marc Tremblay, President and CEO of the Palais des congrès de Montréal, adds: "The campaign drew the attention of event promoters looking for a prestigious venue located in the heart of a metropolis known for its dynamism and infrastructures perfectly suited for exhibitions and conventions."

Nomination of the Exposant⁴ - Exhibitor⁴ campaign
The Exposant⁴ - Exhibitor⁴ campaign is shortlisted in the 2012 UFI Marketing Award "Best Marketing Activity of the Year" category, as well as in two categories for the 2012 Meetings Industry Marketing Awards (MIMA), "Best Direct Marketing Campaign" and "Best Use of Budget."

Intended for trade and consumer show promoters in North America, the Exposant⁴ - Exhibitor⁴ campaign made its mark thanks to a playful children's building blocks concept and the tangible results it produced. The campaign, which ran for a period of eight weeks in the winter of 2011 and was combined with proactive initiatives by the business development team, helped boost the number of confirmed bookings between January and April by 100% over the same period the previous year, thus tripling the square footage rented to 650,000 m² (7 million sq. ft.). Overall, 22 exhibitions were confirmed during the fourth quarter of 2010-11. Also worth noting is that 3,000 unique visitors consulted the exposant4.congresmtl.com microsite in three months. A result that clearly eclipsed expectations.

About the Palais des congrès de Montréal
The mission of the Palais des congrès de Montréal is to attract and host conventions, exhibitions, conferences, meetings and other events. A public institution with a commercial vocation, the Palais generates major economic spinoffs for Québec and has contributed proudly for over 28 years to sharing knowledge and enhancing Montréal's international reputation as a first-rate destination. To learn more about the Palais des congrès de Montréal, visit our website at www.congresmtl.com.

SOURCE: Palais des congrès de Montréal

Source:

Chrystine Loriaux, Adm.A., B.A.A.
Director, Marketing and Communications
Société du Palais des congrès de Montréal
Phone: [phone]

For information:

Annie Bourassa
Advisor, Marketing and Communications
Société du Palais des congrès de Montréal
[email protected]
Phone: [phone]