Sniffling noses get a new ally with Helixia™
TORONTO, Dec. 11, 2012 /CNW/ - For millions of Canadians ranging from
the smallest tykes to our revered elders, cold season brings on a host
of challenges when looking for a medication to help alleviate the
predictable and uncomfortable symptoms of the common cold.
In 2009, Health Canada changed the cough and cold medication landscape
dramatically when they required manufacturers to change the labels on
over-the-counter (OTC) cough and cold medicines to state they are no
longer suitable for anyone under the age of six.
Those with compromised health often fare no better. For people living
with conditions like diabetes, hypertension, or respiratory illnesses
such as asthma and chronic lung disease, certain medicinal ingredients
including pseudoephedrine (decongestant) and dextromethorphan
(antitussive) can cause side effects or negative interactions with
other medications, and are therefore not recommended in this
population. These ingredients are found in the top 50 cold remedies.
The introduction of Helixia™ is expected to fill a significant need for
Canadians, their physicians, as well as their pharmacists and other
healthcare professionals, especially relevant in light of some of the
recent drug shortages. Helixia™ is a new line of naturally-sourced,
over-the-counter cough and sinus remedies. Of particular note for
parents and those struggling with certain chronic conditions, Helixia™
Cough is appropriate for use by children under six as well as adults
with certain medical conditions in whom common over-the-counter cough
medications are not recommended or difficult to tolerate. Helixia™
Sinus is available for adults and adolescents 12 years of age and
Though only recently introduced in Canada, Helixia's efficacy is
supported by several clinical studies and its formulations, including
the medicinal ingredients Hedera Helix L (the dried ivy leaf extract found in Helixia™ Cough), and Eucalyptol (the eucalyptus oil extract found in Helixia™ Sinus), have been
available and used in Europe for more than 20 years.
"We are proud to offer Canadian families a cough and cold remedy that
has been trusted around the world for more than two decades", said
Elise Vezina, vice president of Pendopharm, a division of Pharmascience
Inc., distributors of Helixia™. "We are sensitive to the challenges in
alleviating cold symptoms in children under six as well as in those
whose added health conditions limit their treatment possibilities. We
are confident that Helixia™ will be a welcome option."
By all indications, the availability of Helixia™ will come as a relief
to parents of young children who have struggled to soothe their little
ones for the past several years. "As a mother it's torture watching my
two year old and five year old cough and sneeze and not be able to give
them anything to make them feel better," said Jacynthe Audette.
"I see hundreds of patients every cold season and brace myself for the
inevitable question 'What can I take to help me feel better?'" said Dr.
Blais. "Until now, the only solutions I could offer for the vast
majority of my patients were to rest, drink plenty of fluids, use a
humidifier, or to take a smaller dose. With Helixia™, and the
scientific studies that support its efficacy, I am comfortable
recommending this option to many of my patients who have been virtually
left to their own devices for the past few years."
Helixia is available at most pharmacies across the country. For more
information, visit www.helixia.com.
Helixia™ is a portfolio of naturally-sourced cough and cold natural
Helixia™ Cough is used as an expectorant to help relieve coughing and loosen mucus and phlegm. It is
made from dried ivy leaf extract, is non-drowsy, tastes like honey
(although it contains no honey) and is free of sucrose*, gluten, dyes
and alcohol, making it an option for all Canadians, as well as an
excellent alternative for both small children and many
Helixia Sinus helps relieve nasal symptoms of a cold, including stuffy nose, runny
nose, dry nose and inflamed nose and also helps relieve sinus symptoms
associated with acute sinusitis and a cold, including sinus pain and
pressure, sinus headache, sinus congestion and runny nose. Helixia™
Sinus contains the medicinal ingredient Cineole (Eucalyptol extract).
Pendopharm is a rapidly growing specialty pharmaceutical company that is
committed to commercializing a portfolio of specialty prescription (Rx)
products as well as an established range of over-the-counter (OTC) and
behind-the-counter (BTC) products. Dedicated to growth, it actively
engages in licensing, developing and marketing late-stage prescription
products as well as consumer brands. Its experienced team of people is
dedicated to "going the extra mile" to support the medical community,
partners and patients.
Pendopharm is a division of Pharmascience Inc., a Canadian
privately-owned company. For more information about Pendopharm and its
portfolio of products, visit www.pendopharm.com.
* contains sorbitol, a sugar substitute
HELIXIATM is a trademark of Pharmascience Inc
May not be suitable for everyone. Always direct the patient to read the
label and follow the directions of use.
For further information:
For more information or to book an interview with a physician, please contact:
416-425-9143 ext. 17