REGINA, Aug. 27, 2014 /CNW/ - (TSX: L) - Loblaw banner stores across Western Canada including Real Canadian Superstore®, nofrills®, Shop Easy®, Extra Foods®,
Wholesale Club®, Loblaws®, and Your Independent Grocer® are pleased to announce that their Give a Little, Help a Lot™ and SMILE campaigns raised approximately $230,000 for local charities. In
Saskatchewan the campaigns exceeded their targets by raising the most
funds in five years.
"Customers and employees donated generously to our Give a Little, Help a Lot™ and SMILE fundraising efforts and we are extremely grateful for their
contributions," said Peggy Hornell, senior director, Community
Investment, Loblaw Companies Limited. "These campaigns show that small
acts, like donating a toonie at the cash register, can make a
significant improvement to the livelihood of children in our
Since 2008, more than $5.4 million have been raised through the Give a Little, Help a Lot™ and SMILE campaigns to assist charities across Canada including KidSport™, the Heart & Stroke Foundation, Breakfast for Learning, YMCA, IWK Health Centre, SickKids Hospital, London Children's Hospital, Children's Hospitals of Eastern Ontario, Janeway Children's Hospital, and Sport North Federation. Money raised goes towards nutrition programs and healthy meals,
medical equipment and patient care, sport and recreational programs as
well as kids' camps.
In Saskatchewan most of the funds from the campaigns go to KidSport™, an organization that provides financial assistance for sport
registration fees and equipment to promote physical activity though
sports like hockey and soccer.
"Our store colleagues feel a strong connection with the community
organizations they chose to support," said Gordon Chem, executive
vice-president, Real Canadian Superstore Western Canada. "We're proud
of our stores and our customers for accomplishing the most successful
campaign to date."
Loblaw's commitment to supporting Canada's communities focuses on four
key areas, President's Choice® Children's Charity, healthy active kids, feeding our neighbours and
greening our communities.
About Loblaw Companies Limited TSX: L
Loblaw Companies Limited is Canada's food and pharmacy leader, the
nation's largest retailer, and the majority unit holder of Choice
Properties Real Estate Investment Trust. Loblaw provides Canadians with
grocery, pharmacy, health and beauty, apparel, general merchandise,
banking, and wireless mobile products and services. With more than
2,300 corporate, franchised and Associate-owned locations, Loblaw, its
franchisees, and Associate-owners employ approximately 192,000 full-
and part-time employees, making it one of Canada's largest private
Loblaw's purpose - Live Life Well - puts first the needs and well-being
of Canadians who make one billion transactions annually in the
companies' stores. Loblaw is positioned to meet and exceed those needs
in many ways: convenient locations; more than 1,050 grocery stores that
span the value spectrum from discount to specialty; full-service
pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands
in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded
for shopping with the companies.
SOURCE: Loblaw Companies Limited
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