New term products, enhanced eApplication and advisor portal help advisors match more clients with the right protection
TORONTO, Sept. 30, 2026 /CNW/ -- ivari is continuing to strengthen its support for Canadian life insurance customers and advisors with new term insurance solutions, an enhanced eApplication and a new advisor portal designed to simplify the way advisors do business.
ivari's expanded term insurance lineup gives advisors three distinct series to help match more clients with protection built for their health, coverage needs and long-term plans:
- New SmartSelect series: for clients with strong health profiles who prefer a no-medical-exam path to insurance coverage
- Simply Term series: for health-sensitive clients who are seeking to secure essential temporary insurance
- TermSelect series & prosperity Term: for clients with more comprehensive coverage needs seeking greater flexibility through riders and additional coverage options
"These new products and digital enhancements reflect our continued investment in practical advisor support, operational efficiency and a more seamless client experience," said Andre Mousseau, President & CEO, ivari. "They are part of our broader commitment to modernizing the insurance experience and giving advisors the tools, flexibility and confidence they need to serve more Canadians."
The strengthened lineup also includes double-digit average premium rate reductions across the TermSelect series and an extended Term Exchange period, giving advisors more flexibility to help coverage evolve with clients' changing needs.
To support the newest products, ivari introduced a new eApplication within the advisor portal experience. The portal brings key tools, tasks and information into one convenient hub. Together, these tools support easier application management, smarter data entry, real-time premium calculations, document upload and secure digital signature workflows.
And this is just the beginning--more products will be migrated to the new eApplication, giving advisors even more ways to do business with ivari in one convenient place.
"Our goal is to make the advisor experience simpler, faster and more connected," said Scott Gorman, EVP & COO, ivari. "By looking at the full journey, from product selection to application submission and ongoing support, we can build digital tools that solve real challenges and help advisors better serve their clients."
These latest updates are part of ivari's broader work to become a digital-first insurance provider. In 2025, ivari migrated approximately 750,000 policies to the cloud and continues to invest in tools that help advisors find the right fit, submit business with greater ease and manage their work in one place.
The advisor portal provides a more connected place to manage key tasks and access the tools they use every day. Built with advisor feedback, the portal is designed to evolve over time as advisor needs change.
Together, these investments support Confidence in Every Term by giving advisors stronger Term solutions, better digital tools and more confidence in every client recommendation.
For more information about ivari's expanded term insurance lineup and digital tools for advisors, visit ivari.ca/confidence.
About ivari With a national network of thousands of independent, professional advisors, ivari provides a full range of insurance products to help Canadians make the right choice for their protection needs. The people, products and service that make up ivari have stood the test of time and have been in the Canadian marketplace since 1928. We are committed to always being approachable and transparent in everything we do, and we will stand by our word. ivari is a member of Sagicor Financial Company Ltd. a leading financial services provider with 185 years of history in the Caribbean, over 90 years of history in Canada, and over 70 years of history in the United States. Visit us at ivari.ca.
SOURCE ivari
Suzzette Chapman, SVP, Marketing and Human Resources, ivari, [email protected]
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