WINNIPEG, MB, June 14, 2013 /CNW/ - (TSX: L) - Real Canadian Superstore® and Extra Foods®, Loblaw Companies Limited (Loblaw) banner stores, across Manitoba are
pleased to announce that their annual Give a Little, Help a Lot™ campaign will once again support KidSport and many other local
children's charities. The campaign kicks off on June 14.
"We are inviting shoppers to add $2 to their grocery bill at the
checkout," said Peggy Hornell, senior director, Community Investment,
Loblaw Companies Limited. "One hundred per cent of funds raised in a
local store through the Give a Little, Help a Lot™ campaign will go directly to local children's charities."
Since 2008, the Give a Little, Help a Lot™ campaign has assisted local children's charities across Canada. In
Manitoba, Loblaw banner stores Real Canadian Superstore® and Extra Foods® have raised more than $114,500 for local children's charities.
Nationally, the Give a Little, Help a Lot™ campaign has donated more than $3.4 million with the generous support of
This year, Loblaw hopes to raise $750,000 nationally with the Give a Little, Help a Lot™ campaign and be able to continue to support the growing needs of
children's charities across Canada.
About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
SOURCE: Loblaw Companies Limited
For further information:
or to request an interview, please contact:
Loblaw Public Relations
email@example.com or (905) 459-2500