DOVE MARKS 20 YEARS OF BUILDING THE BODY CONFIDENCE OF CANADIAN YOUTH WITH NEW 'MOST LIKELY TO' FILM AND CALL TO PARTICIPATE IN LARGEST DOVE SELF-ESTEEM PROJECT WORKSHOP TO-DATE
Canadians are invited to participate in a free, multi-media 'Dove Day' workshop on Oct 10, 2024 to support the self-esteem of the young people in their lives
TORONTO, Sept. 18, 2024 /CNW/ - Body confidence could be the most important lesson kids learn all year, which is why today, Dove is inviting educators, carers, parents and students across Canada to participate in the nation's largest free body confidence and self-esteem building workshop to-date. Taking place on October 10, this year's first ever 'Dove Day' events will bring together classrooms across the country for a transformative one-hour virtual session, designed to help students grades 6-8 build the body confidence they need to reach their full potential. The workshop will focus on critical topics that impact self-esteem such as appearance ideals, the influence of social media, and how to become a body confident champion - all based on Dove Self-Esteem Project academically accredited tools.
The Dove Self-Esteem Project was started in 2004 and has since reached over 114 million young people worldwide with no-cost resources and workshops proven to increase body confidence. This year's inaugural 'Dove Day' workshop was developed to make it as easy as possible for young people to receive body confidence education in the classroom, and is part of the overall Dove Self-Esteem project mission to build the body confidence of 250 million young people by 2030.
2024 The Real State of Beauty: A Dove Global Report shows the need for this type of support for young people, with 2 in 3 Canadian girls stop participating in school due to low body confidence.
Further findings from the Dove Self-Esteem Project Research reveal:
- 3 in 10 Canadian girls would give up good grades to achieve the ideal appearance or body size/weight.
- 62% of Canadian girls aged 14-17 have refrained from social engagements or public activities due to a lack of confidence in their appearance.
To spark the conversation ahead of the virtual 'Dove Day' workshop and show the impact of these issues as young people across Canada head back to school, Dove has released Most Likely To. This new film reimagines the traditional high school yearbook superlative to expose the often-unseen struggles faced by young people due to low body confidence. The film features real stories from Canadian girls, and highlights the deep impact low self-esteem and body confidence can have on their lives.
"Body confidence is crucial, especially for young people who are negatively impacted by a narrow beauty definition seen in today's society," said Divya Singh, Head of Personal Care, Unilever Canada. "Dove Day is our opportunity to provide the resources and support needed to build this body confidence and self-esteem, ensuring that every young person can thrive both in and out of the classroom. We are so grateful to the brave young people who shared their real stories with us in our Most Likely To film to help bring awareness to the extent of this issue."
Dove has partnered with Kids Help Phone, Canada's only 24/7 national, bilingual, e-mental health service to support youth who may be struggling with their mental health and well-being during the back to school period. This collaboration ensures that young people across the country have access to confidential support with any feeling or issue, whenever they need it. For help, visit KidsHelpPhone.ca or call 1-800-668-6868. Youth can also text 686868, and adults can text 741741.
Canadians are invited to register for the virtual Dove Day event at doveday.ca, available in both French and English. Learn more about what Dove is doing to build the body confidence and self-esteem of young people with the Dove Self-Esteem Project at Dove.ca/selfesteem.
About Kids Help Phone
Kids Help Phone is Canada's only 24/7 national, bilingual, e-mental health service offering free, confidential, multilingual support to young people. As the country's virtual care expert, we give millions of youth a safe, trusted space to Feel Out Loud by phone, through text or in self-directed support for any moment of crisis or need. The Feel Out Loud campaign is the largest movement for youth mental health in Canada's history – it will raise $300 million to unlock hope for young people to thrive in their worlds. Kids Help Phone gratefully relies on the generosity of donors, volunteers, stakeholder partners, corporate partners and governments to fuel and fund our programs. Learn more at KidsHelpPhone.ca.
About the new research: 2024 The Real State of Beauty: A Dove Global Report
Online survey conducted by Edelman DXI (Data x Intelligence), a global, multidisciplinary research, analytics, and data consultancy, in November / December 2023. This 25-minute survey was completed in 20 countries: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, KSA, Mexico, the Netherlands, the Philippines, South Africa, Sweden, Türkiye, the USA, and the UK. Researchers spoke with more than 33,000 respondents: 19,306 respondents aged between 18 to 64 years old (14,673 women, 3,776 men*) and 14,292 respondents aged 10 to 17 years old (9,475 girls, 4,753 boys*). 15 experts ranging from academic experts to consultants on body image and activists in the field were consulted on the research questions and outputs, and we ensured the survey was representative of various subgroups e.g. people with larger bodies, disabilities, mental health conditions, LGBTQ+ people and people of colour.
All interviews were conducted in local languages and dialects, with only appropriate questions asked in each market and the methodology was consistent with the level of national online penetration required to avoid sampling bias.
*Note: Other gender identities and non-binary respondents were surveyed but are not reported due to the limited sample sizes.
About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:
- Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
- Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
- Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.
About Dove Self-Esteem Project
As the world's leading provider of self-esteem education for girls, Dove continues to support girls wherever their self-esteem is at stake and ensure the next generation grows up enjoying a positive relationship with how they look. Since 2004, Dove has reached over 100 million young people globally, in over 150 countries through the Dove Self-Esteem Project, with a goal of reaching 250M young lives by 2030.
About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023. Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. For more information on Unilever U.S. and its brands visit: www.unileverusa.com. For more information on Unilever Canada and its brands visit: www.unilever.ca.
SOURCE Dove Canada
Contact : Maddie Watson (Maddie.Watson@edelman.com)
Partager cet article