Dove Hair Therapy - new skincare inspired haircare range - launches today in partnership with Hyram Yarbro
Dove Hair Therapy collection brings some of the best and most effective ingredients found in skincare to haircare for the first time in mass beauty
TORONTO, Feb. 4, 2021 /CNW/ - As consumers increasingly seek out more tailored haircare solutions, Dove Hair is launching a specially formulated line of shampoos, conditioners and leave-on treatments which help strengthen and replenish hair at the cellular level. Applying years of experience to develop its most revolutionary range to date, Dove Hair used skincare inspired ingredients to launch Hair Therapy – a collection of haircare products which provides deep nourishing care that lasts and works at a cellular level*.
Through ongoing research and development, Dove Hair found that ingredients that were effective in skincare such as Hyaluronic Acid and Niacinamide, deeply nourishes hair from inside, for 100 per cent smoother hair after one wash**. With efficacy and nourishing care in mind, the Hair Therapy collection was created, with a focus on three main product lines which address the most sought-after hair concerns. The product range includes the below variants:
- Breakage Remedy: formulated with Nutrient-Lock Serum to boost hair fibre strength.
- Hydration Spa: formulated with Hyaluronic Serum for 24-hour hydration lock.
- Dry Scalp Care: formulated with Niacinamide, clinically proven to help relieve scalp dryness.
Partnering with skincare expert Hyram Yarbro, Dove Hair is excited to introduce consumers to the newest addition to the Dove Hair family. Hyram has established himself as the go-to, trusted source for anything skincare, demonstrating his commitment to sharing the best in class, most effective yet affordable ingredients to achieve the best results. The scalp is made up of similar biology as the rest of the skin but has its own unique challenges such as product build-up, intense heat exposure from styling tools and environmental factors, like changing seasons. Through this partnership, Dove Hair x Hyram will highlight how some of the most trusted ingredients in skincare have been included in Dove's newest premium haircare collection and why skincare inspired ingredients are key to repair and protect the scalp's moisture barrier.
"I'm so excited to team up with a legacy brand like Dove on their Dove Hair Therapy line, the first mass beauty skincare-inspired hair collection. I believe ingredients don't lie, and I love that Dove is bringing some of my favorite skin care ingredients to haircare. It's a great example of innovation that I love to see from a brand!"
The new Dove Hair Therapy collection features sulfate-free shampoos and paraben-free conditioners for a gentle, luxurious hair care experience. The formulations include Dove's patented Nutrient-Lock Serum, Hyaluronic Serum, and Niacinamide. At the foundation of each range, Dove's formula nourishes hair and scalp for moisturized, visibly repaired and radiant results.
"After learning that consumers were not fully satisfied with their current hair care solutions, the Dove Hair team sought to create products featuring potent skincare ingredients to deliver incredible results after one wash," said Pranav Chandan, Marketing Director. "We are so pleased to be able to fill this consumer need and provide effective and long-lasting hair care solutions."
With Dove haircare products, beautiful hair is more than just gloss and promises. It's real, nourishing care that lasts. It's care you can trust. Since the most beautiful hair is healthy hair, Dove Hair has combined advanced hair care science that delivers both instant results and progressive nourishment for hair that gets better and better over time.
To learn more about the product line and how it works, join Dove Hair and Hyram Yarbro for an exclusive deep dive into the Dove Hair Therapy range on February 15, 2021 here to unpack how skincare ingredients can be equally effective in haircare.
Dove Hair Therapy will be available at mass and drug retailers starting February 8, 2021.
*nourishes at the level of hair cortex
**system vs. non-conditioning shampoo
About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove's heritage is based on moisturization – proof not promises grew Dove from a Beauty Bar into one of the world's most beloved beauty brands.
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:
- Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair colour, type and style.
- Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
- Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.
About Hyram Yarbro
Hyram Yarbro, widely known as "Skincare by Hyram," is an American skincare expert and digital creator. Dubbed "The Gen-Z Whisperer" by the New York Times, Hyram quickly shot to fame in 2020 through his viral videos on TikTok–growing from 100,000 followers to 6 million in just 4 months. Best known for his videos giving brutally honest brand reviews, critiquing celebrity skincare routines and reacting to his follower's skin transformation videos, Hyram has established himself as an authoritative figure in the skincare space. With a now combined following of over 11 million, Hyram is a trusted, go-to source for his wealth of knowledge of the skincare industry.
Known for his affordable product recommendations, brands quickly began to take notice of the "Hyram approved" stamp of approval, including CeraVe when Hyram caused them to sell out of his product recommendation. He has since become one of the most sought-after players in the skincare space. Hyram's primary goal continues to be empowering his viewers through skincare education, positivity and a sense of social responsibility. He has emerged as an advocate for sustainability and mental health, applying his knowledge of skincare and his personal story of struggles and triumphs to help uplift his followers and find more sustainable practices within the industry.
SOURCE Dove Canada
For press inquiries, please contact: Rivka Boxer, Edelman, [email protected]
Partager cet article