Celebrating the Spirit of Canada's Paralympic Athletes

Pfizer honours Canada's Paralympians - offers free e-book at morethanmedication.ca

KIRKLAND, QC, June 27, 2012 /CNW/ - This Summer, as Canada's elite athletes ready for an exciting new chapter, the Canadian Paralympic Committee and Pfizer Canada are honouring Canada's Paralympic athletes with a free, inspirational e-book.

Starting on June 27, 2012 parents, teachers and families can download Kids of Action, a free online book dedicated to Canada's Summer Paralympic team.  Audio formats of the book and e-book versions are now available online at morethanmedication.ca and through a link at paralympic.ca.

Created by Vancouver-based, award-winning author and former school teacher, Cynthia Pratt Nicolson, the stories honour Canada's most inspiring athletes by showing how their unwavering belief in themselves can encourage us all to reach for our dreams.

Courage in Action
"This e-book reminds us that action is the critical element that energizes dreams.  Kids of Action illustrates that while it takes courage and tremendous perseverance to achieve your goals, anything is possible when you truly believe," says Henry Storgaard, CEO, Canadian Paralympic Committee.  Storgaard says the book is the perfect lead-up to August 2012 and will also leave a lasting legacy. "Kids of Action is a meaningful gift from Pfizer Canada, the CPC's longest-standing Canadian sponsor, that will help encourage young Canadian athletes for years to come," he says.

In addition to making free downloads of the e-book and audio book available to Canadian parents, teachers and families, special Braille editions of the book are also available for educators.

"Canada's Paralympic Athletes of all ages teach us all about living a healthy, inspired and positive life ... no matter what," says Rhonda O'Gallagher, Executive Director, Corporate Communications at Pfizer Canada.  "Their stories have been inspiring Pfizer for more than 16 years and this little e-book is Pfizer Canada's way of sharing that powerful perspective with Canadian families."

The e-book, audio book and Paralympic partnership are all part of Pfizer Canada's More Than Medication™ Initiative.  More Than Medication is devoted to empowering Canadian families to take an active role in their health through partnerships, community support and free wellness tools.  More Than Medication programs are part of Pfizer's commitment to giving back.

About Pfizer Canada
A steadfast supporter of the Canadian Paralympic Team for more than a decade, Pfizer Canada Inc. is the Canadian operation of Pfizer Inc, one of the world's leading biopharmaceutical companies. The company is one of the largest contributors to health research in Canada. Our diversified health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products.

Every day, Pfizer Canada employees work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life.

Our commitment is reflected in everything we do, from our disease awareness initiatives to our community partnerships, to our belief that it takes more than medication to be truly healthy. To learn more about Pfizer's More Than Medication Initiative, visit morethanmedication.ca. To learn more about Pfizer Canada, visit pfizer.ca.

More Than Medication™ is a trademark of Pfizer Canada Inc.

About the Canadian Paralympic Committee
The Canadian Paralympic Committee is a non-profit, private organization with 46 member sports organizations dedicated to strengthening the Paralympic movement. The Canadian Paralympic Committee's vision is to be the world's leading Paralympic nation. Its mission is to lead the development of a sustainable Paralympic sport system in Canada to enable athletes to reach the podium at the Paralympic Games. By supporting Canadian Paralympic athletes and promoting their success, the Canadian Paralympic Committee inspires all Canadians with a disability to get involved in sport through programs delivered by its member organizations. For more information, visit  www.paralympic.ca

Image with caption: "Starting on June 27, 2012 parents, teachers and families can download Kids of Action, a free online book dedicated to Canada's Summer Paralympic team, at morethanmedication.ca (CNW Group/PFIZER CANADA INC.)". Image available at: http://photos.newswire.ca/images/download/20120627_C4302_PHOTO_EN_15766.jpg


For further information:

To book interviews, local readings and for more information, please contact:
David Weinstein, Nadine Rashad or Deb Quinn
Strategic Objectives
Tel: 416-366-7735  Toll free: 1-866-366-7733

Lisa Ross
Pfizer Canada

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