AwesTRUCK First Food Truck Event in Canada to Accept Credit Cards
TORONTO, Sept. 7, 2012 /CNW/ - MasterCard Canada and Moneris Solutions® are feeding Torontonians' hunger for cashless payment options. On
Sunday, September 9th from 2:00 - 9:00 p.m. at Evergreen Brick Works, Moneris Solution's PAYD™ mobile solution will allow vendors to accept credit cards, such as
MasterCard, and make AwesTRUCK 2012 Canada's first-ever Food Truck event to accept mobile payments.
The AwesTRUCK 2012 event is the inaugural awards ceremony that
recognizes the culinary creativity of Ontario Food Trucks and
celebrates Canada's growing street food scene. The event will feature
16 participating food trucks and vendors will have the ability to
accept MasterCard and other credit card payments from the nearly 2,000
"PAYD allows merchants to swipe credit cards on the spot on a smartphone
or tablet, eliminating the need to hold and deposit cash, while
providing customers with a convenient payment method," said Malcolm
Fowler, Vice-President, Marketing, Moneris. "As Toronto's leading
mobile culinary event, Moneris is proud to partner with MasterCard to
make AwesTRUCK a truly mobile experience."
Earlier this year, the MasterCard Mobile Readiness Index ranked Canada as the second-best of 34 global markets in terms of being
ready to embrace mobile transactions. The report found that Canadians
have an appetite to embrace next generation payment options and with a
near ready infrastructure, the only ingredient is the device
penetration. Mobile solutions, such as PAYD, help to address this
concern and connect the dots in the payment space.
"It's about giving consumers and merchants a smart, simple, safe
alternative to cash," said Richard McLaughlin, SVP Global Products &
Solutions, MasterCard Canada. "This event is the perfect example of the
types of mobile payment options Canadians desire and how small business
can reap the benefits."
The PAYD mobile solution offers small businesses the ability to process
credit card payments using their smartphone or tablet devices. The PAYD
card reader plugs into the audio port of Apple® iOS, Android™, and
BlackBerry® devices. The PAYD mobile solution is backed by the security
of Moneris' existing web-based payment processing platform - allowing
merchants to access their accounts, transactions and history in a
Food Truck owners such as chef Adam Hynam-Smith and partner Tamara
Jensen from El Gastrónomo Vagabundo, believe that mobile payments will make it easier to attract more
customers and drive business results.
"The key for me as a small business owner is that no matter where I park
my food truck, I can serve customers efficiently and give them the
choice and flexibility that they want when they are paying," said
Jensen. "Technology is changing the way we do business and it's great
to be able to offer innovations that help me to reach more customers
and grow my business."
About Moneris Solutions
As one of North America's largest providers of payment processing
solutions, Moneris offers credit, debit, wireless and online payment
services for merchants in virtually every industry segment and
processes more than three billion transactions annually. Moneris also
offers electronic loyalty and stored-value gift card programs. With
more than 350,000 merchant locations, Moneris provides the hardware,
software and systems needed to improve business efficiency and manage
payments. For more information please visit www.moneris.com.
MasterCard NYSE: MA, www.mastercard.com, is a global payments and technology company. It operates the world's
fastest payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than 210
countries and territories. MasterCard's products and solutions make
everyday commerce activities - such as shopping, traveling, running a
business and managing finances - easier, more secure and more efficient
for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
For more information, visit MasterCard Canada's Facebook page or follow @MasterCardCa on Twitter.
SOURCE: MasterCard Canada
For further information:
Natasha Dos Santos
MAVERICK Public Relations
416-640-5525 ext. 248