Silhouette(TM) continues to lead the trend in healthy weight management and
brings SatisfAction(TM) to Canadians

Breakthrough yogurt innovation from the research team at Danone leads to launch of exciting new product that helps keep hunger in check

MONTREAL, Feb. 22 /CNW Telbec/ - Celebrating its 35th anniversary in Canada, Silhouette(TM) fat-free yogurt has long been a smart choice for Canadians who want to manage their weight sensibly. And now, thanks to innovative research at Danone, Silhouette(TM) has revolutionized the already-healthy dairy snack with a breakthrough formula of milk protein and fibre that helps women control their appetite(1) and feel fuller longer.(2)

The new Silhouette SatisfAction(TM) yogurt not only contains all the vitamins and nutrients of Silhouette 0+ with no fat and no added sugar, it delivers a revolutionary Protei-Fibres formula.

"One of the biggest challenges for people trying to stay at a healthy weight is keeping their hunger in check. Curbing your hunger is key to not eating extra calories. ," says Zannat Reza, Registered Dietitian.

"Scientific studies have shown that both protein and fibre increase the feeling of satiety. Silhouette SatisfAction(TM) contains both these key ingredients in a convenient, tasty and low-calorie product. As part of a healthy diet and lifestyle, Silhouette SatisfAction(TM) can help people stay on track with their weight management goals by filling the hunger gap."

According to a 2007 Ipsos Reid survey, more than one out of two women in Canada say they think about their weight every day and one out of five women say that managing their weight has taken over their lives.(3)

"Eating foods that curb your hunger between meals is a smart way to help manage your weight the long-term," says Reza. Silhouette SatisfAction, with its exclusive Protei-Fibres formula of milk protein and natural source fibre, has been proven to reduce the sensation of hunger.

In the clinical studies conducted by Danone , the results demonstrated that one serving of Silhouette SatisfAction(TM) as a snack significantly reduced hunger, desire to eat and increased fullness and satisfaction over the two-hour period following its consumption. Recent consumer research also shows that 87% of Canadian women found that Silhouette SatisfAction(TM) helped them feel fuller longer and reach the next meal less hungry.(1)

At 80 calories per serving and in four delicious flavours including Strawberry, Peach-Mango, Red Fruit and Muesli, and Blackberry-Blueberry and Muesli, Silhouette SatisfAction(TM) is a quick and tasty snack that fills the gap between meals.

It's the next generation of healthy snacks from the brand that launched the first fat-free yogurt in Canada. It's Silhouette SatisfAction(TM)! The new product line is now available at all grocery stores across Canada.

About Danone Group

Danone Inc. in Canada is a member of the Danone Group, a world agri-food leader. As a manufacturer and distributor of top-quality products that combine good taste and healthy ingredients, Danone is currently the largest Canadian producer of yogurt and other fresh dairy products. Danone believes that its actions should be aimed directly at improving the lives of Canadians both today and tomorrow. For more information, visit www.danone.ca.

    
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    (1) 224 women, 25-54 years of age, residing in Quebec and Ontario and
        surveyed by Ipsos in October 2009.
    (2) As compared to their usual fat-free, no-added sugar yogurt of
        identical portion size, consumed as a snack.
    (3) Ipsos Reid Survey - Producteurs Laitiers du Canada - December 2007.
    

For further information: Myriam Valcin, ENZYME marketing communication, [phone], [email protected]; Donna Battista, Enzyme, [phone], ext. 283, [email protected]