Sebastian Vettel challenges local media in a virtual race to unleash the best total engine protection with new Shell V-Power® NiTRO+ Premium Gasoline

Shell Canada

Shell Canada

MONTREAL, June 4, 2015 /CNW Telbec/ - Today four-time Formula One™ World Champion and current Scuderia Ferrari Driver, Sebastian Vettel, prepared for this weekend's Canadian Grand Prix by challenging local media in a virtual race as part of the launch of Shell V-Power NiTRO+ Premium Gasoline.

The German driver participated in a special Shell V-Power NiTRO+ video racing game titled Unleashed, where drivers must avoid obstacles to protect their engine from gunk, wear and corrosion which simulates the role of Shell's new breakthrough premium gasoline.    

Vettel clearly demonstrated that his driving talents extend beyond the real world of Grand Prix racing by winning the race 4100 points to 1650 points against his competitor.

Speaking to local media at the Shell Fan Fest Zone on Crescent Street, downtown Montreal, Vettel said: "I had a lot of fun competing on Shell's Unleashed video game today and it highlights the importance of engine protection in your road car. The new Shell V-Power NiTRO+ Premium Gasoline is designed to deliver the best engine protection. The Shell V-Power Nitro+ race fuel that powers and protects my Scuderia Ferrari car contains 99 per cent of the same types of compounds as the new Shell V-Power NiTRO+ for the road."

Ian Albiston, Shell Formula One Trackside & Logistics Manager, also attended the launch event and said: "Engine protection has become even more important than ever before in Formula One as the 2015 rules have reduced the number of engines allowed per season from five to four. Shell V-Power NiTRO+ race fuel is a major contributor to powering and protecting the SF15-T engine throughout its life as well as ensuring our drivers benefit from the maximum power while on the race track."

Sarina Arnold, Shell Fuels Specialist, highlighted the benefits of Shell's new fuel formulation that contains an innovative combination of two key cleaning agents: "This innovation enables inclusion of a new, breakthrough component designed to help prevent wear in critical parts of a gasoline-powered engine. With patented technology, the new Shell V-Power NiTRO+ Premium Gasoline provides triple protection against gunk, wear and corrosion."

The Shell V-Power NiTRO+ Unleashed video game is available to play this month at all Cineplex theatres across Canada.

The game can also be played at the Shell Fan Fest Zone on Crescent Street, Montreal as part of the Formula One race weekend festivities. The Zone will be open to the public from Thursday, June 4 to Saturday, June 6 between 11AM and 11PM.

In addition, racing fans can also put their driving skills to the test in racing simulators, explore a 3D journey through the inside of an engine and dress-up for a photo opportunity on the Shell winner's podium.

Shell V-Power NiTRO+ Premium Gasoline is available at all Shell Canada stations.

For more information about Shell V-Power NiTRO+, visit www.shell.ca/vpower or follow @Shell_Canada.

Rights free B-roll video footage of today's Shell event featuring Sebastian Vettel is available to download by clicking here.

INTERNATIONAL MEDIA ENQUIRIES
Shell Motorsport Media
London Phone: [phone]
Email: [email protected] 

About Shell's Technical Partnership with Scuderia Ferrari

Shell's Technical Partnership with Scuderia Ferrari is considered one of the mosttechnically advanced and successful in the history of Formula One™, having amassed in partnership 12 Drivers' Titles and 10 Constructors' Championships.

Formula One allows Shell to test its products under the most severe and controlled conditions and the learnings gained by working with Scuderia Ferrari is transferred directly to the development of Shell's premium commercial products.

The constant need for greater performance in Formula One means Shell continually develops and analyses its Shell V-Power race fuel and Shell Helix Ultra with Shell PurePlus Technology to help generate maximum power and protection for Sebastian Vettel's and Kimi Räikkönen's SF15-T Formula One cars.

Up to 50 Shell people in labs and facilities around the world invest more than 21,000 hours each year on research and development in the Technical Partnership. The Shell Trackside Laboratory is a dedicated facility providing constant trackside support to Scuderia Ferrari during testing and at every Formula One race.

About Shell V-Power

Shell's commitment to innovation through its Technical Partnership with Scuderia Ferrari is an integral part of its extensive Research & Development programme that is key to making better fuels for our customers. Shell V-Power fuels are the result of over 60 years of inspiration, innovation and shared passion for performance with Ferrari.

Shell V-Power race fuel supplied to Scuderia Ferrari contains at least 99% of the same types of compounds used in Shell V-Power unleaded fuels for the road. Every new Ferrari road car leaves Maranello with a full tank of Shell V-Power fuel.

About Shell Helix Ultra with PurePlus Technology

The very first Ferrari road car to drive out of the factory gates in Maranello, Italy, in 1947 used Shell lubricant. This is still the case today with every Ferrari leaving the production line in filled with Shell Helix Ultra with PurePlus Technology.

Shell Helix Ultra with PurePlus Technology lubricant plays a vital role in powering, protecting and cooling the entire SF15-T Formula One power train, including the ERS and turbocharger, which can reach temperatures between 800–1,000 ºC.

Shell Helix Ultra with PurePlus Technology has five main tasks vital to ensuring the performance of the engine: to lubricate, clean, absorb heat, minimise power loss through friction and combat engine wear.

These photos are provided by Getty Images on behalf of Shell. Please quote 'Getty Images' in all published material.

SOURCE Shell Canada

Video with caption: "Vidéo: Sebastian Vettel challenges local media in a virtual race to unleash the best total engine protection with new Shell V-Power® NiTRO+ Premium Gasoline". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20150604_C4950_VIDEO_EN_17603.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20150604_C4950_VIDEO_EN_17603.jpg&order=1&jdd=20150604&cnum=C4950

Image with caption: "Sebastian Vettel, Four time Formula One World Champion and current Scuderia Ferrari Driver challenged Sydney Kimball, General Manager of Shell Canada Retail today on the Shell V-Power NiTRO+ Unleashed game, demonstrating the new Shell V-Power® NiTRO+ Premium Gasoline which offers total engine protection from gunk, wear and corrosion. (CNW Group/Shell Canada)". Image available at: http://photos.newswire.ca/images/download/20150604_C4950_PHOTO_EN_17604.jpg

International media enquiries: Shell Motorsport Media, London Phone: [phone], Email: [email protected]