Summer of FREE - presented by the Scotiabank SCENE®- brings classic movies to unique outdoor venues from Montreal to
TORONTO, July 4, 2013 /CNW/ - Scotiabank today launches the Summer of
FREE - a national movie tour that gives Canadians an opportunity to
vote for and see free movies in unique outdoor venues along with a
chance to win free movies.
"There's something unforgettable about watching a movie outside, and
with our Summer of FREE tour, movie-lovers will get to see classic
films in places that reflect their themes, like a castle, a ranch, and
ghostly grounds," said Jacqueline Ryan, Vice President of Sponsorships
and Partnerships Programs at Scotiabank. "Through this movie tour,
Canadians will experience the 'feeling of free' that our customers
enjoy through our SCENE program."
Scotiabank's Summer of FREE movie tour kicks off in Montréal on
Wednesday, July 10 at the Parc Jean Drapeau Beach. What better place to
see the classic summertime thriller Jaws than by the water? From there, the tour will move west with a new
screening every Wednesday of a movie with a theme tied to the venues
and chosen by the public:
July 17 - Kelowna, BC: Love in wine country
July 24 - Red Deer, AB: Westerns
July 31 - Little Lake Park, Midland, ON: Summer Vacations
August 7 - Victoria, BC: Romance
August 14 - Saskatoon, SK: Baseball
August 21 - Lloydminster, AB: Time Travel
August 28 - Winnipeg, MB: Haunted Tales
September 18 - Toronto, ON: Campus Classics (student event)
Today also marks the launch of the weekly Summer of FREE Facebook
Contest - Facebook.com/Scotiabank -- that asks Canadians to vote for which movie they want screened at
the following week's event, with an opportunity to win free movies.
To get things started, this week's Facebook Contest question is Which romantic movie would you like to see in wine country? - with Sideways, Under the Tuscan Sun and A Good Year as options. The winning movie will be screened at Heartland Kelowna in
British Columbia's wine country on July 17.
Facebook users can vote daily for their favourite film and with each
vote, they will be entered for a chance to win daily prizes of free
movies passes as well as a grand prize of free movies for a year. The
winning film selection will be announced at the end of each weekly
voting period, one week prior to the screening.
Attendees are invited to bring lawn chairs and blankets to sit back and
relax under the stars and enjoy the winning movie of the week projected on a 40-foot outdoor movie screen. Moviegoers will experience all the
perks that are available to Scotiabank SCENE members year round by
collecting SCENE points. Not only will attendees be treated to a free
flick, but the first 500 entrants will receive complementary popcorn
and water. Each event will also feature a VIP section available to the
first 100 Scotiabank SCENE Debit and VISA cardholders who show their
cards. Full event details are available at Scotiabank.com/summerofFREE.
All events are not licensed to serve alcohol.
Attendance is based on a first-come, first-served basis.
Scotiabank is a leading multinational financial services provider and
Canada's most international bank. With more than 83,000 employees,
Scotiabank and its affiliates serve some 19 million customers in more
than 55 countries around the world. Scotiabank offers a broad range of
products and services including personal, commercial, corporate and
investment banking. In December 2012, Scotiabank became the first
Canadian bank to be named Global Bank of the Year and Bank of the Year
in the Americas by The Banker magazine, a Financial Times publication.
With assets of $754 billion (as at April 30, 2013), Scotiabank trades
on the Toronto (BNS) and New York Exchanges (BNS). For more information
please visit www.scotiabank.com.
SCENE is the popular entertainment loyalty program from Cineplex
Entertainment and Scotiabank. The program is free to join and provides
more than 4.6 million members across Canada with the opportunity to
earn and redeem points for movie admissions, concession combos, music,
DVDs, movie downloads and more. SCENE members enjoy a 10 per cent
discount on movie snacks and exclusive access to contests and special
offers. SCENE members also receive an extra 10 per cent discount on
Cineplex Tuesday admissions. In 2012, Maritz Canada's annual loyalty
report named SCENE Canada's top retail loyalty program for member
satisfaction. Visit www.scene.ca to learn more.
For further information:
416-922-2211 ext. 3271