Quebec teens get up, get out and get active

Coca-Cola Canada supports local activities to inspire youth across Quebec to lead active lifestyles through grants totalling nearly $383,000

MONTREAL, Dec. 18, 2012 /CNW Telbec/ - From Kung Fu to speed skating to yoga and hip hop dancing, Sogo Active is inspiring Quebec teens to become more active year-round. Sogo Active, a program presented by Coca-Cola Canada in collaboration with ParticipACTION, has provided nearly $383, 000 in grants and contributions to 555 local and provincial organizations, and motivated more than 11,000 youth to become more physically active.

"The grants provide opportunities for communities to have access to creating youth-centred programs," says Kelly Murumets, President and CEO of ParticipACTION. "Through this private/not-for-profit partnership, we are able to inspire thousands of teens to increase their physical activity levels and provide youth with access to facilities, equipment or other support needed to get active."

Coca-Cola Canada has partnered with ParticipACTION, the national voice of physical activity and sport participation, to develop Sogo Active. Sogo Active is a $5 million, five year national youth active living program that has supported over 2,800 community organizations and more than 30,000 youth, ages 13 to 19, across Canada to take up some form of physical activity. Using a "by youth, for youth" approach, the program works to inspire teens to incorporate physical activity into their day-to-day lives and connect them to local community organizations.

"Promoting a balanced and active lifestyle is a key component of our commitment to building sustainable communities," says Robert Fleury, Vice President, Eastern Canada, Coca-Cola Refreshments Canada. "We can accomplish more by working together with partners like ParticipACTION, than we can working alone."

Quebec organizations looking for grant information are encouraged to visit www.sogoactive.com

About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of non-alcoholic brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.

About ParticipACTION
ParticipACTION is the national voice of physical activity and sport participation in Canada. Originally established in 1971, ParticipACTION was re-launched in 2007 to help prevent the looming inactivity crisis that faces Canada. As a national not-for-profit organization solely dedicated to inspiring and supporting healthy and active living for Canadians, it works with its partners, which include sport, physical activity, recreation organizations, government and corporate sponsors, to inspire and support Canadians to move more. ParticipACTION is generously supported by Sport Canada. For more information, visit www.participACTION.com.

SOURCE: Coca-Cola Canada

For further information:

For more information or to schedule an interview, please contact:

Christina De Toni
Coca-Cola Refreshments Canada
(613)736-4232
cdetoni@coca-cola.com

Emmanuelle Salesse
Capital-Image
(514) 739-1188 ext. 223
esalesse@capital-image.com

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