MONTREAL, June 21, 2012 /CNW Telbec/ - The 20th edition of Tourisme Montréal's "Open House" initiative will take place
across the city until June 30. The largest awareness campaign of its
kind in the country, its objective is to help tourism industry
employees discover and become better acquainted with the various
visitor activities available in the city just as the summer tourism
season begins. As such, some thirty tourist attractions will open their
doors to some 15 000 people from different facets of the tourist
industry - hotels, Tourisme Montréal, the Palais des congrès de Montréal (Montréal Convention Center), Québec's Ministry of Tourism, Montréal
wholesalers and travel agencies and taxi drivers.
"We have organized this initiative for the last 20 years because we are
absolutely convinced that it is through personal experience that our
tourist industry employees will become the best ambassadors to assist
our visitors," underlined Charles Lapointe, President and Chief
Executive Officer of Tourisme Montréal.
"Not only is this Open House initiative extremely appreciated by hotel
industry staff, it serves as a unique opportunity to discover the city
and as a result, to better serve our clients. All participants benefit
greatly from this experience and I applaud Tourisme Montréal for this
exceptional initiative," added William Brown, President of the Hotel Association of Greater Montréal (AHGM).
The staff of approximately one hundred Montréal hotels and their
families are invited to take part in the different activities proposed
this year. In addition, some 6 500 taxi drivers are also welcome to
visit participating attractions, which include the Science Centre, Biodôme, Insectarium, Botanical Garden, Musée d'art contemporain, Montréal Museum of Fine Art, the McCord Museum, the Stewart Museum, the Pointe-à-Callière Montréal Museum of Archaeology and History and the Centre d'histoire de Montréal during this anniversary edition of the Open House.
For a complete list of participating attractions, please visit www.octgm.com/opo/.
About Tourisme Montréal
Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
destination on leisure and business travel markets. It is also
responsible for developing Montréal's tourism product in accordance
with the ever-changing conditions of the market. For more information,
please visit www.tourisme-montreal.org.
SOURCE TOURISME MONTREAL
For further information:
Source: Tourisme Montréal
Manager - Corporate Public Relations