Maritz Research Selected as MPI Research Partner

Research Development for the Canadian Economic Impact Study 3.0

TORONTO, June 27, 2013 /CNW/ - Maritz Research Canada, part of a full-service global research company, has been chosen by Meeting Professionals International (MPI) as its research partner to undertake the current Canadian Economic Impact Study - (CEIS) 3.0 - a year-long study to measure the impact of meetings activity on Canada's economy. Maritz Research was MPI's partner for the inaugural CEIS study released in 2006, and the 2009 update. The work has become a landmark study, having quantified the multi-billion dollar contribution of meetings activity on the Canadian economy and detailing the meetings sector industries. This CEIS 3.0 will springboard off of the original CEIS report by taking a national and regional focus to aid meetings-related business decisions at the provincial and local levels.

"The CEIS 3.0 will provide meetings and events professionals the ability to reference a credible source, when discussing the impact of meetings on the economy. Furthermore, knowing the local impact of meetings will support and empower sound business decisions," says Rita Plaskett, project chairwoman, CEIS. "Our objective is to provide context and understanding of how local meeting and events activity impacts the broader national picture, and we are proud to work with Maritz Research Canada to bring this impact research to the market."

"We are proud of our involvement in creating this landmark study and we're honored to work with MPI to create the latest edition of this pioneering research," says Bob Macdonald, president & CEO, Maritz Canada. "This is important to the Maritz family of companies, because meetings and market research have been a part of our DNA for fifty plus years, and the data is so important to our clients and to the entire Canadian meeting industry."

By including a regional focus to complement the national focus in the new study, the results will be more actionable and directly meet the needs of local stakeholders. It will also address the share of GDP, employment, salaries/wages, and taxes at local, regional and provincial levels. The study is scheduled for completion in 2014, and the findings will be shared with meetings professionals, the broader tourism sector, government agencies and the general public.

About Maritz Research Canada
As one of the world's largest marketing research firms, Maritz Research, a unit of Maritz, helps many of today's most successful companies improve performance through a deep understanding of their customers, employees and channel partners.

Founded in 1973, Maritz Research offers a range of strategic and tactical solutions concentrating primarily in the automotive, financial services, hospitality, technology, restaurant and retail industries. The company has achieved ISO 20252 registration, the international symbol of quality. It is a member of CASRO, ESOMAR and MRA.  With offices throughout North America, the UK, Germany and China, Maritz Research specializes in customer experience measurement and management.

Maritz Research Canada, a wholly-owned unit of Maritz Research, focuses on delivering insights that enables clients to improve their brand, garner greater market share, offer an improved customer experience, and ultimately foster true loyalty.

For more information, visit or contact us at 1-877-4MARITZ. Check out the Maritz Research blog at

About MPI
Meeting Professionals International (MPI), the meeting and event industry's largest and most vibrant global community helps our members thrive by providing human connections to knowledge and ideas, relationships, and marketplaces. MPI membership is comprised of more than 21,000 members belonging to 71 chapters and clubs worldwide. For additional information, visit

SOURCE: Maritz Canada Inc.

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For more information, please contact: 
Anne Demy 

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Maritz Canada Inc.

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