M&M'S® Launches New Hazelnut Spread-Filled Chocolate Candies in Canada

Canadians will go "nutty" for the bold, new flavour of M&M'S^® Hazelnut Spread Chocolate Candies

TORONTO, May 6, 2019 /CNW/ - M&M'S^® is taking hazelnut spread where it's never gone before – inside everyone's favourite chocolate candies! The highly-anticipated M&M'S^® Hazelnut Spread Chocolate Candies have officially launched in Canada. Featuring a creamy hazelnut spread centre, covered in delicious milk chocolate, this new flavour from M&M'S^® offers a delectable combination of chocolate and hazelnut flavour in every bite-sized piece.

M&M'S^® Hazelnut Spread Chocolate Candies will become a permanent addition to the M&M'S^® brand's iconic line-up, as the second new soft centre innovation after M&M'S^® Caramel, which launched in 2017.

The announcement of M&M'S^® Hazelnut Spread Chocolate Candies in the US earlier this year proved that hazelnut fans will do whatever it takes to get their hands on this tantalizing new flavour from M&M'S^®. Now, the same hazelnut frenzy is about to take off in Canada as this highly anticipated flavour officially hits Canadian shelves.

"Our fans have been eagerly awaiting the arrival of M&M'S^® Hazelnut Spread Chocolate Candies in Canada, and we're so excited to finally be able to release this new product," says Jaclyn Sutton, head of Marketing and Strategic Demand at Mars Wrigley Confectionery Canada. "We're constantly innovating at M&M'S^®, exploring new ideas and flavours, to keep our fans excited and engaged," says Sutton.

M&M'S^® Hazelnut Spread Chocolate Candies are the latest in a lineup of exciting announcements and innovations from the brand. The new flavour launches on the heels of Flavour Vote 2019, which features three new international flavours from around the world, available in Canada until June 24th, and just months following the launch of M&M'S^® first-ever chocolate bar.

M&M'S® Hazelnut Spread Chocolate Candies have begun rolling out in retail stores nationwide in an eye-catching teal package ― in Singles (1.35 oz.), Share Size (2.53 oz.) and Sharing Size Stand Up Pouch (8.3 oz.) and will be widely available as of May 6th, 2019.

For more information, fans can visit the M&M'S^® brand on Facebook, Instagram, Twitter or at www.mms.com. You can also share your love for the newest flavour, using hashtag #GoHazelnutty and tagging @mmscanada.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's^®, SNICKERS^®, TWIX^®, MARS^®, DOVE^®, PEDIGREE^®, ROYAL CANIN^®, WHISKAS^®, EXCEL^®, ORBIT^®, 5™, SKITTLES^®, UNCLE BEN'S^®, and COCOAVIA^®. Mars Associates proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl^®, Linnaeus, AniCura, VCA™ and Pet Partners™.  Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our more than 115,000 Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated

Samantha Dickson, Corporate Affairs Specialist, Mars Wrigley Canada, [email protected]; Chloe Stelmanis, Citizen Relations, 416.347.1672, [email protected]