L'Oréal Canada, leader in UVA and UVB sun protection, invites Canadians to look for the new UVA protection logo on suncare products



MONTREAL, June 4, 2014 /CNW Telbec/ - Within the context of the Sun Awareness Week 2014 organized by the Canadian Dermatology Association, L'Oréal Canada invites Canadians to protect themselves against the sun during the summer by looking for suncare products bearing the new UVA logo accepted by Health Canada.

Health Canada's new Sunscreen Monograph now allows this logo to be printed on the labels of sun products which offer a broad spectrum protection factor against UVA and UVB rays. For a product to have this logo, it will need to provide a UVA protection equivalent to 1/3 of the Sun Protection Factor (SPF).

"UVB rays cause sunburn and UVA rays can lead to premature skin aging, disrupt the immune system and increase the risk of skin cancer. The Sun Protection Factor (SPF) only indicates the level of protection against UVB rays, not against UVA rays. Suncare products that protect only against UVB rays risk giving a false sense of protection, as they don't keep UVA rays from reaching the skin. From now on, these clearer labelling rules will facilitate the easy identification of highly efficient products that offer a balanced broad spectrum protection against both UVA and UVB rays. A product having an SPF of 30 must therefore offer a UVA protection of at least 10 to be allowed to use the UVA logo", explains François Roberge, Vice-president, Scientific and Regulatory Affairs at L'Oréal Canada.

Starting this summer, L'Oréal Canada, which markets the Biotherm, La Roche-Posay, Ombrelle and Vichy suncare products, will display this new logo (the letters "UVA" in a circle) on its suncare products. "The mere mention of UVA-UVB in writing is not enough to guarantee protection against UVA rays. This new UVA logo will facilitate consumers' research and will help them make informed sun protection choices", adds François Roberge.

"Sun protection has always been a strategic focus for L'Oréal Research, which developed the patented Mexoryl® technology, the #1 sun filter recommended by Canadian dermatologists.* "A true innovation in the 80s, Mexoryl® SX offers an optimal protection against UVA rays, whose harmful effects were discovered at the time. Thanks to its photostability, it allows L'Oréal to create very performing filtering systems. A few years later, L'Oréal patented a second filter, Mexoryl® XL. Complementary to Mexoryl® SX, it provides a balanced protection against UVA and UVB rays. Formulated alone or in association, these two Mexoryl® filters allowed the launch of a wide range of suncare products offering one of the broadest and most balanced protections on the Canadian market against UVA and UVB rays", explains François Roberge.

L'Oréal Canada encourages Canadians to protect themselves against the harmful effects of UVA and UVB rays, such as sunburn, premature skin aging and skin cancer, by using suncare products bearing the UVA logo, in addition to taking other preventive measures ** in order to enjoy a safe summer in the sun.

* According to a Barometer survey done in 2014 with 100 Canadian dermatologists.

** It is recommended to apply a generous and even layer of sunscreen 15 minutes before sun exposure. Reapply at least every 2 hours. Do not expose babies and young children to the sun. For young children and babies less than 6 months old, consult a health professional. It is also recommended to limit time in the sun, especially from 10 a.m. to 2 p.m., and to wear long-sleeved shirts, pants, hats, and sunglasses.

About L'Oréal Canada

L'Oréal Canada is a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world.

Headquartered in Montreal, L'Oréal Canada had sales of $1.030 billion in 2013 and employs over 1,200 people. The company's prestigious portfolio of over 30 brands encompasses all aspects of beauty. These prestigious brands include L'Oréal Professional, Redken, Kérastase, Matrix, PureOlogy, shu uemura Art of Hair, L'Oréal Paris, Garnier, Maybelline New York, Essie, Ombrelle, Lancôme, Giorgio Armani, Yves Saint-Laurent, Biotherm, Kiehl's, Ralph Lauren, shu uemura, Diesel, Viktor & Rolf, Clarisonic, La Roche-Posay, Vichy, SkinCeuticals and Roger & Gallet.


For further information:

Virginie Hotte-Dupuis, Manager, External Relations & Philanthropy

(514) 287-4618


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