Liberté introduces a tasty new Liberté Kéfir to all Canadians


The country's leading kefir brand expands beyond the organic section 

SAINT-HUBERT, QC, Aug. 20, 2014 /CNW Telbec/ - From the artisans at Liberté who first introduced Canadians to the organic fermented milk product known as Liberté Kéfir over three decades ago comes their latest creation: a new variety of kefir which contains 2 billion probiotics per portion and will now be offered in three delicious flavours and a family-size format. Starting this week, the new Liberté Kéfir can be found in the conventional dairy aisle at supermarkets across the country.

Liberté Kéfir: real taste with real health benefits

Recognizing the growing trend of consumers seeking both healthy and great-tasting simple foods that make a difference to their well-being, Liberté saw a need in the market to further develop its existing line of kefir products. "With more and more people looking for simpler, healthy food choices today, we felt it was time for all Canadians to discover Liberté Kéfir by making it more widely accessible and easier to consume," stated Julie Chrétien-Proulx, Senior Brand Manager at Liberté. "The new Liberté Kéfir, now offered as a conventional beverage, delivers similar health benefits to our original products, with the same natural goodness and the addition of one new flavour," concluded Chrétien-Proulx.

Committed to crafting the simplest and best-tasting dairy products, Liberté has created a delicious and healthy dairy option made entirely of simple, fresh ingredients, with real fruit purees, free of preservatives and an excellent source of vitamin D. Available in a one-litre family-size format, the new Liberté Kéfir contains over 2 billion probiotic cultures from 10 different strains, per serving, that contribute to a healthy intestinal flora.

As versatile as it is tasty, it can be enjoyed as a drink, poured over cereal and granola or blended with fruits to make a smoothie. It can also easily be used for cooking as a milk substitute when creating all types of recipes. Liberté Kéfir is available in plain, strawberry and mango flavours, offering consumers greater variety and solutions for incorporating healthy foods as part of their daily meals.

A history of craftsmanship

An established industry leader, Liberté was the first company in Canada to launch, in 1981, an organic effervescent kefir, which is slightly bubbly in texture and known as the champagne of probiotic milk beverages. In 2011, Liberté expanded its product line to launch a non-effervescent organic kefir beverage, making it easier to drink and thus more accessible to health-conscious consumers. With their latest product launch, this year, the pioneering brand expands its current offering of kefir products beyond the grocers' organic section, delivering the great taste and health benefits of this probiotic fermented milk to even more Canadian households.

Liberté's original organic effervescent kefir is produced with actual kefir grains containing live bacteria and yeast, according to the ancient tradition which originates from the Caucasus Mountains in Eastern Europe. This complex fermented milk product, which contains a higher probiotic count than most yogurts and is rich in calcium content, has a history and tradition as old as its reputation as a health product. The newly launched Liberté Kéfir is inspired by this leading product, combining tradition with the craftsmanship and commitment to using nature's freshest ingredients which are the hallmark of all Liberté products.

About Liberté
Liberté is a Quebec company founded in 1936 that specializes in fresh dairy products in Canada. Liberté is committed to marketing authentic, natural, and preservative-free products that have great consumer appeal. Now part of General Mills's international division in Canada, Liberté markets over 100 products under renowned brands such as Liberté méditerranée, Liberté Classique, Liberté Organic, Liberté Greek, Liberté baby and now Liberté Kéfir. Liberté has 539 employees across Canada. For more information about Liberté, visit the company's website at:


Video with caption: "Video: Liberté launches its newest variety of Liberté Kéfir probiotic fermented milk, delivering real taste with real benefits to all Canadians. Now available in the conventional dairy aisle at supermarkets across Canada, Liberté Kefir can be enjoyed in three tasty flavours: strawberry, mango and plain.". Video available at:

Image with caption: "Liberté Kéfir probiotic fermented milk, strawberry flavour (CNW Group/Liberté)". Image available at:

Image with caption: "Liberté Kéfir probiotic fermented milk, mango flavour (CNW Group/Liberté)". Image available at:

Image with caption: "Liberté Kéfir probiotic fermented milk, plain (CNW Group/Liberté)". Image available at:

SOURCE: Liberté

For further information: Donna Battista, Citoyen Optimum, 514-282-4699,; Vanessa Boucher, Citoyen Optimum, 514-282-4782,

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