LG Styler Honoured with asthma & allergy friendly® Certification

LG Styler Steam Clothing Care System joins LG Washing Machines with Steam Technology to Create LG Ultimate Laundry Room for those with Asthma and Allergy

TORONTO, June 11, 2018 /CNW/ - As spring arrives and the buds begin to bloom, sniffles, watery eyes, and persistent sneezing will affect the 3 million Canadians dealing with asthma and allergies*. Just in time to combat these symptoms, the LG Styler steam clothing care system has earned the asthma & allergy friendly^® certification from Asthma Canada and Allergy Standards Ltd. for its superior performance in ridding fabrics of allergens, LG Electronics Canada announced today.

LG Styler is the first clothing care system of its kind to receive such a designation, joining LG washing machines with steam technology – the first washers in the industry to be certified asthma & allergy friendly^® – to create the ultimate laundry room for the millions of Canadians living with allergy and asthma symptoms.

"We pride ourselves on evaluating products that truly make a difference in the lives of those with allergy and asthma," said Director of the asthma & allergy friendly^® Certification Program Michael Nixon. "One of the best ways to reduce allergens and irritants in the home is through effective cleaning of clothes and fabrics. With its unique steam technology, the LG Styler, along with certified LG washing machines, is proven to help remove allergens from clothing, bedding, toys and more."

Asthma Canada's asthma & allergy friendly^® certification for the LG Styler and LG washing machines means that certified LG laundry products are scientifically proven to be better suited for the 3 million Canadians dealing with asthma.** The asthma & allergy friendly^® Certification Program was created to help consumers make informed purchase decisions when choosing allergen-avoidance products, independently testing each product in accredited laboratories and certifying those that are most suitable for those with asthma and allergy.

'LG Ultimate Laundry Room' for Those Living with Allergies and Asthma
"Our goal at LG is to make life good for our customers by delivering innovation that enhances their daily experiences," said David Oyagi, Home Appliances Brand Manager, LG Electronics Canada. "LG's 'ultimate laundry room' solution with the unique LG Styler and industry-leading washing machines with Steam Technology were designed to deliver on this goal."

The LG Styler steam clothing care system utilizes LG's innovative TrueSteam® technology to gently refresh clothes, linens, pillows, plush toys and more – sanitizing garments to neutralize unpleasant odours and reduce allergens. Using pure, simple water and no chemical additives, LG Styler helps sanitize everyday fabrics and items that are difficult or impossible to wash. Plus, it includes a special compartment in the door that helps restore the crease to pants while reducing wrinkles at the knee, waist and everywhere else pants can wrinkle.

Like the LG Styler, many LG washing machines and dryers also feature Steam Technology to penetrate fabrics to remove soil and common household allergens. The Allergiene™ cycle gently removes over 95% of common household allergens, like dust mites and pet dander from even the most delicate fabrics.

For more information on the lineup of asthma & allergy friendly^® certified LG laundry innovations, please visit www.lg.ca/laundry.

"LG" and the LG logo are trademarks of LG Corp. Other company and product names may be trademarks of their respective owners.

*Asthma Canada
** Asthma Canada

About the asthma & allergy friendly^® Certification Program
The asthma & allergy friendly^® Certification Program is a unique, ground breaking collaboration between Asthma Canada and Allergy Standards Limited. The program tests and certifies products to prove their suitability for people with asthma and allergies. The program works with retailers and manufacturers to offer consumers products for a #healthierhome. Certified products include air cleaners, dehumidifiers, paints, bedding, vacuum cleaners, washing machines, stuffed toys, cleaning services and more. Visit http://asthmaandallergyfriendly.ca for more information.

About LG Electronics Home Appliance & Air Solutions
LG Electronics is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.

SOURCE LG Electronics Canada

Media Contacts: LG Electronics Canada, Corina Fisher, 647-253-6300, [email protected]; LG-One, Jon Koidis, 416-486-2332, [email protected]