LG Slid into Red Bull Crashed Ice

LG paired its fiercest smartphone with Red Bull Crashed Ice in Niagara Falls

TORONTO, Dec. 4, 2012 /CNW/ - While ice-hockey aces hurtled down the track at the Niagara Falls stop of the Red Bull Crashed Ice World Series, attendees also enjoyed screaming speeds off the track with the newest LG smartphone, the LG Optimus G.

LG jumped on board as a sponsor for the Niagara Falls stop of the tour from November 30 to December 1, 2012. The company brought the best viewing screens, an opportunity for fans to check-out the Optimus G, and integrated the device into the event as the ticket scanner for all gated areas.

"Participating in Red Bull Crashed Ice was a natural fit for LG," said Mallika Kazim, director, brand marketing, LG Canada. "With its quad-core processor and LTE functionality, the Optimus G is dynamic and exciting, just like Crashed Ice."

The LG Station was a mobile demonstration area housed in an LG-branded pop-out trailer. It was located at the base of the track and offered attendees the ability to experience all the Optimus G has to offer through an interactive display. Approximately 40 000 event attendees had a chance to get hands-on with the Optimus G.

About LG Optimus G

Along with speed and power, the Optimus G offers elegant design and a host of innovative features including:

  • QuickMemo - jot and save notes from any screen (e.g. phone numbers or directions)
  • QSlide - use the video player and other applications simultaneously by adjusting the screen transparency
  • Live Zooming - five times zoom on downloaded videos - see those little details more clearly
  • Time Catch Shot - snap shots before and after the shutter is pressed to always catch the shot
  • Dual Screen Dual Play - mirror media content from your phone to a TV screen and lets you use other apps at the same time

The LG Optimus G launched in November and is available through a wide range of carriers and retailers across Canada.

Red Bull Crashed Ice combines hockey, boarder-cross and downhill skiing in a high-velocity race to the bottom of a downhill ice track featuring massive jumps, gaping drops and hairpin turns.

The tour stopped in Niagara Falls for the first-time with the finale slated for Quebec City on March 16, 2013.

About LG Electronics Canada
The LG brand was established in Canada in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised of four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution - and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

Video with caption: "Video: LG paired its fiercest smartphone with Red Bull Crashed Ice in Niagara Falls". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20121204_C6015_VIDEO_EN_21525.mp4&posterurl=http://photos.newswire.ca/images/20121204_C6015_PHOTO_EN_21525.jpg&clientName=LG%20Electronics%20Canada&caption=Video%3A%20LG%20paired%20its%20fiercest%20smartphone%20with%20Red%20Bull%20Crashed%20Ice%20in%20Niagara%20Falls&title=LG%20ELECTRONICS%20CANADA%20%2D%20LG%20Slid%20into%20Red%20Bull%20Crashed%20Ice&headline=LG%20Slid%20into%20Red%20Bull%20Crashed%20Ice

SOURCE: LG Electronics Canada

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Media Contact:
Steve Gold


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