L'Oréal Canada announces the appointment of Amélie Fortier-Cyr as Chief Digital & Marketing Officer (CDMO)
MONTREAL, Sept. 10, 2026 /CNW/ -- In agreement with the Executive Management of the L'Oréal Group, L'Oréal Canada is pleased to announce the appointment of Amélie Fortier-Cyr as Chief Digital & Marketing Officer (CDMO). She succeeds Marc Dicko, who has taken on new responsibilities within the Group as Chief Digital Marketing Officer for the SAPMENA Zone, following a remarkable tenure marked by digital and artificial intelligence acceleration.
With nearly 20 years of experience within the L'Oréal Group, Amélie Fortier-Cyr, graduate of HEC Montréal and the Université de Sherbrooke, has built an exemplary career spanning Canada, the United States, France, and the United Kingdom. Her journey within the Group began in 2007 in Paris at Vichy Laboratories, before holding key management roles in New York, Paris, and London. Returning to Canada in 2013 as Vichy Brand Director, she then led all pillars of L'Oréal Paris from 2014 to 2018, actively contributing to the brand's growth. In late 2018, she took the helm of Lancôme Canada, positioning it as the number one luxury brand. Over the past three years, as General Manager of L'Oréal Paris UK & Ireland, she drove significant transformations, including the refocusing of media strategy and the success of major campaigns, while also serving as Ethics Correspondent. Her deep knowledge of the Group, combined with her expertise in digital transformation and innovation, make her the natural choice to lead L'Oréal Canada into its next era of marketing acceleration.
"It is a tremendous privilege to return to the Canadian ecosystem. The foundations are remarkably solid, and our teams demonstrate exemplary agility, forward-looking vision, and a desire to progress every day. I am thrilled to join this collective energy to combine business rigor, innovation, and human connection, and to continue driving our brands ever higher." -- Amélie Fortier-Cyr, CDMO L'Oréal Canada
Amélie Fortier-Cyr officially assumed her role as Chief Digital & Marketing Officer on September 1, 2026, reporting directly to Stéphane Bérubé, President and CEO of L'Oréal Canada, and working in collaboration with Han WEN, Chief Digital Marketing Officer for the North America Zone.
"It is a great pleasure to welcome Amélie back to the L'Oréal Canada team as Chief Digital & Marketing Officer. With her exceptional track record within the Group, spanning Paris, the UK, and the United States, coupled with her strong Canadian roots, Amélie brings a truly global vision and recognized expertise in media innovation and digital transformation. Her inspiring leadership makes her the ideal person to write this next chapter alongside our teams." -- Stéphane Bérubé, President and CEO of L'Oréal Canada
About L'Oréal Canada
L'Oréal Canada is a subsidiary of the L'Oréal Group, the world's leading beauty company. Headquartered in Montreal, the Canadian subsidiary, established in 1958, comprises a head office, a plant, and a distribution center, a sales office in Toronto, the ModiFace and SalonCentric subsidiaries, and employs over 2,000 people from more than 80 different nationalities. Its portfolio of 36 iconic brands is available across all distribution channels, including hair salons, department stores, mass market, pharmacies, medi-spas, and e-commerce. Its purpose, to create the beauty that moves the world, defines its vision of beauty that is inclusive, ethical, generous, and responsible. With ambitious social and environmental commitments set out within the L'Oréal for the Future program, the subsidiary also actively supports the L'Oréal Foundation's programs such as L'Oréal-UNESCO For Women in Science. Through its various programs and partnerships, L'Oréal Canada and its brands support over 110,000 Canadians annually. To learn more about our impact in Canada: www.loreal.ca.
SOURCE L'Oréal Canada Inc.
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