Inventa appoints new VP Account Service and VP Creative Strategy

Award winning agency launches new branding & website

TORONTO AND VANCOUVER, May 20, 2014 /CNW/ - Inventa announced today that they have hired Daryn Sutherland as the new Vice President of Account Services, effective April 14th, 2014. Daryn joins Ren Olivieri, Vice President Strategy / Creative Director, as the latest senior leader in a series of strategic hires at the award winning agency.

In addition to the new members of the leadership team, it was announced that Inventa has refreshed its brand to better align with both the range of services that the company offers today, and the direction of the agency. The company has updated their collateral materials and launched a new user-friendly website at . These updates come at a time of steady and significant growth for the company as new associates have been added at both the head office in Toronto, and the affiliate office in Vancouver.

"These changes to our team and brand mark a pivotal point in the journey that we embarked upon eighteen years ago," said Brent Nichols, Co-Founder of Inventa. "We began by putting products in people's hands, creating an immersive brand experience.  In today's world, the dynamics are changing fast, so we have been quietly re-engineering our company and our service offering in order to provide our clients with the best possible business solutions. The new brand aligns the company we have always been, with the one we have become. It respects our heritage as the innovator and thought leader in the industry, while celebrating our evolution to a more integrated creative agency."

About the new VP Account Service

New to Inventa, but definitely not new to the agency world, Daryn has joined Inventa after career building stints at Cundari, Taxi, Bensimon-Byrne and Y&R.

Daryn has a diverse background that includes automotive, consumer packaged goods, association branding, and not-for-profit awareness. With extensive brand, CRM, retail and digital experience, Daryn has demonstrated her ability to craft the right consumer approach to drive the desired business results.

A strong leader and team player, Daryn has built a track record of bringing the best out of her team and fostering a collaborative relationship with her clients.

"I'm thrilled to be at an agency that is able to deliver 360 degree solutions", commented Daryn Sutherland. "Inventa's track record with experiential marketing speaks for itself. Now, as we put the right team in place, we've been able to deliver a wider range of skills to complement our heritage."

Ren Olivieri's creative career includes successful stints at Cossette, MacLaren McCann and The Hive. His work for Reebok, Corona, Jack  Daniels, XBOX and Bell garnered numerous industry awards and he has made an immediate impact on Inventa's client base including Nintendo, Kraft and Coca Cola.

"Our business is not just experiential anymore; clients are demanding a more integrated approach to creative, one that works across multiple mediums. Inventa has evolved to meet those needs and we are truly an ideas first, people centric agency that will live up to its philosophy - to create media agnostic experiences that are designed to be sharable and engage people." said Olivieri.

The brand and website were designed internally by the creative agency led by Olivieri and Associate Creative Director, Rob Ciancamerla.

About Inventa

Inventa is an industry leading experiential marketing agency with offices in Toronto and Vancouver. Founded in 1996 by David and Brent Nichols and Geoff Cribbs, Inventa has grown into an award winning firm representing industry leaders like Coca-Cola, CIBC, Nintendo, Government of British Columbia and Kellogg's.

Inventa is a privately owned company that recognizes the importance of sustainable living and philanthropy, and is committing to supporting the communities in which they live and work.

Image with caption: "The Inventa Brand Experience Logo (CNW Group/Inventa Sales & Promotions Inc.)". Image available at:

Image with caption: "Ren Olivieri - VICE-PRESIDENT of STRATEGY, CREATIVE DIRECTOR - Ren's creative career includes successful tours at Cossette, MacLaren and most recently, a 3-year stint as Associate Creative Director at THE HIVE where he contributed to work on Coca-Cola, Reebok Hockey and Jack Daniels. (CNW Group/Inventa Sales & Promotions Inc.)". Image available at:

Image with caption: "Daryn Sutherland - VICE-PRESIDENT of ACCOUNT SERVICES - Daryn joins Inventa after career building stints at TAXI, Bensimon-Byrne and Y&R. Most recently Daryn spent 4 years at Cundari as Group Account Director, leading the BMW business. (CNW Group/Inventa Sales & Promotions Inc.)". Image available at:

SOURCE: Inventa Sales & Promotions Inc.

For further information:

Wilf Goodman
General Manager, Inventa

Profil de l'entreprise

Inventa Sales & Promotions Inc.

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