Leading manufacturer of roofing products enhances brand-new website with
its own channel on YouTube
KANKAKEE, IL, June 20, 2013 /CNW/ - IKO, a North American pioneer and
global leader in the roofing materials business, has just launched its
own channel on the world's most popular video sharing site, YouTube.
According to Director of Marketing, Carol Perkins, IKO has been hard at
work on a multi-level marketing program. It's designed to keep pace
with the rapidly changing needs of the company's consumer, contractor
and distributor markets as well as with current and quickly evolving
"Phase One was to revamp our corporate website to be more interactive
and accessible on the go," she explains. "Now that our new site is up
and running, Phase Two - the launch of IKORoof, our proprietary YouTube
channel - will become a standalone resource as well as an enhancement
to the new website. There's tremendous synergy to be gained between the
"Embedding videos on our site creates a more interactive experience for
our visitors. Homeowners and contractors will find a growing library of
instructional videos in English and French on topics ranging from the
anatomy of a roofing system to how roofing professionals can grow their
"Google loves video, too, so doing this makes sense in terms of search
engine optimization. IKO's YouTube channel can direct viewers back to
our website for further information to locate a contractor or
Ms Perkins and her marketing team will implement a push AND pull-through
strategy, meaning that IKO is not producing the videos exclusively -
contractors and homeowners will be able to upload and share theirs, as
well. Such videos might include customer testimonials or business
success tips that roofing pros would like to share.
"Video is one of the most effective ways that people digest new
information. Having our own YouTube channel will give both consumers
and contractors the opportunity to learn from a global leader. Our
videos will reinforce our credibility as a reputable, responsible
company people can come to know, like and trust," says Ms. Perkins.
Visitors to the IKORoof channel on YouTube will be able to share the
videos with others on the most popular social media platforms.
To view or subscribe to IKO's new YouTube channel, visit: https://www.youtube.com/user/IKORoof.
Ms. Perkins suggests that you bookmark the page because more and more
videos are on the way soon.
IKO is a world-wide leader in the roofing, waterproofing and insulation
industry for residential and commercial markets. A vertically
integrated company, IKO operates more than 25 manufacturing plants
throughout North America and Europe. IKO is a family owned business
established in 1951.
Copyright 2013 IKO. All rights reserved. For media or industry analyst
support, please visit our website at http://www.iko.com
SOURCE: IKO Enterprises Ltd.
For further information:
Carol Perkins, Marketing Director, IKO Midwest
235 West South Tec Drive
KANKAKEE, IL, 60901